MENTAL HEALTH MATTERS — a clothing and accessory project about the right to speak openly about one’s mental state. Inner experiences are given visible form through graphics, textures, and details: slits shaped like mouths, exposed seams, and expressive typography.
As part of a redesign, the initial academic project evolves into an independent brand concept. Artificial intelligence is used to create new visualizations of products, advertising imagery, merchandise, packaging, and retail space. The main focus is on the process: working with references, building and refining prompts, preserving recognizable product details, and establishing a unified visual language.
Merchandise
space
Identity
title + that
Color Palette
Typography
Signature graphics
speakers
carriers
Image Production Process Description
As part of the MENTAL HEALTH MATTERS project, generative AI tools were utilized to create visual materials for a conceptual fashion brand.
tools
ChatGPT (OpenAI) — prompt development and editing; ChatGPT’s built-in image generator — visual content creation; HSE Portfolio — source of initial reference.
Workflow:
Analysis of the initial project and identification of key brand visual characteristics.
Development of the core product concept—a bag featuring an unconventional structure and an oversized sleeve.
Formulation of text prompts for generating product and promotional imagery.
Development of a series of promotional visualizations featuring diverse compositional solutions.
Creation of additional identity elements, merchandise, and brand graphics.
Design of packaging, taking into account the product’s structure, brand logo, materials, and color palette.
Refining prompts and adjusting visual solutions to maintain a unified style.
methodology
Iterative image generation using text prompts and visual references. Each request included a description of the object, its structural characteristics, materials, color palette, composition, lighting, and necessary constraints.
Prompts
Create a photorealistic product photograph of a conceptual bag based on the attached reference. The bag has a trapezoidal shape with softly rounded bottom corners, crafted from soft black leather with a fine-grain texture and a delicate sheen.
The main detail is a voluminous leather sleeve positioned over the front of the bag. At the top, it features a closed, rounded shoulder, widens at the shoulder, and tapers smoothly toward the wrist. Along its entire length are deep, natural creases in the soft leather. The sleeve ends in a free-fitting, slightly oversized leather glove with five fingers. The glove is empty and softly drapes, with folds forming on the palm and fingers.
Embroidered along the sleeve from top to bottom is the text «MENTAL HEALTH MATTERS» in red thread. Each word is placed sequentially along the length of the sleeve. The letters are narrow, angular, and uneven, with elongated, intersecting strokes that resemble expressive handwritten graffiti from a sketch. The embroidery is dimensional: individual stitches and thread texture are clearly visible. The lettering follows the curves and creases of the leather.
Strictly front-facing angle, the entire product in the frame, including the shoulder and fingertips. Light grayish-beige seamless studio background, soft side lighting, and natural shadows that emphasize volume, leather texture, and the embroidery. High detail, aesthetic of an avant-garde fashion brand product shoot. No people, additional objects, or extraneous text.
Sculptural Still Life
Create a vertical, photorealistic advertisement key visual for a bag, referencing the attached image. Maintain its structure: a black, leather trapezoidal body, a voluminous sleeve with a closed, wide shoulder that tapers toward the wrist, a loose glove, and red embroidery reading «MENTAL HEALTH MATTERS» using angular, intersecting stitches. The bag rests on a massive pedestal made of rough gray concrete; the sleeve drapes over the edge, and the glove hangs freely. The background features deep burgundy fabric with large folds. Directional side lighting emphasizes the texture of the leather, threads, and concrete. The item is fully visible in the frame, with the composition slightly offset to the right, leaving negative space at the top. The aesthetic should be that of an avant-garde fashion campaign. No additional text or logos.
Create a vertical, photorealistic fashion key visual featuring a glove bag based on the attached reference. An adult woman with short, slicked-back hair stands in a brutalist concrete corridor. She is wearing a voluminous charcoal coat and black trousers.
The bag is worn on the model’s arm: her arm passes through the voluminous leather sleeve, with her hand and all five fingers contained within the integrated glove. The leather sleeve, the glove, and the trapezoidal body of the bag form a single accessory. The body is positioned along the torso, tucked under the arm on the side. The arm inside the bag hangs freely and is slightly bent at the elbow; the leather drapes naturally around the arm, maintaining a loose fit and deep folds. The glove’s fingers adopt the model’s relaxed finger position. The other hand is tucked into a trouser pocket. The coat on the accessory side is pulled back to fully expose the bag and the leather sleeve.
Preserve the reference design precisely: the soft black pebbled leather, the trapezoidal body, the voluminous round shoulder, the sleeve flare toward the shoulder, and the taper toward the wrist. Along the outer side of the sleeve is the red embroidery «MENTAL HEALTH MATTERS» in narrow, angular letters with intersecting lines. Individual stitches and thread texture are visible.
The shot is from head to mid-thigh, with the entire bag and the tips of the glove fingers visible in the frame. The photography is slightly low-angle, using direct flash light, deep shadows, and a cool gray palette with a red accent. The main focus is the construction and wearing method of the bag. The pose is anatomically correct: the model has exactly two arms, one of which is completely hidden inside the leather sleeve and glove.
Create a vertical, photorealistic advertising macro shot of a bag based on the attached reference. The frame should only contain a fragment of a voluminous black leather sleeve with red embroidery. The sleeve runs diagonally from the upper left to the lower right corner. The word «MENTAL» must be fully visible, while the remaining words partially fall outside the frame. Accurately preserve the angular, uneven, and crossed lettering from the original. Show individual stitches, twisted fibers of the red threads, puncture marks, and fine-grained leather with deep, soft folds. Use side lighting, high sharpness in the center, and gradual blurring towards the edges against an almost black background. Tactile product photography of a fashion accessory. No additional elements or text.
Create a vertical, photorealistic key visual of the bag, referencing the attached image, set in a minimalist gallery space. The bag is positioned on a dark, polished floor next to a tall mirror tilted slightly against the wall. The main product is shown from the front, while the mirror provides a physically plausible reflection of its side and back. Retain the black leather, the trapezoidal body, the wide, voluminous shoulder sleeve, the loose glove, and the red embroidery reading «MENTAL HEALTH MATTERS.» The glove rests softly on the floor. A muted red light crosses the gray wall, and a soft white light highlights the texture of the item. The composition should be asymmetrical: the bag on the left, the mirror on the right, with the entire product in frame. No people or additional text.
