Goal: To create a modern, expert media outlet that helps designers, architects, and interested clients find conceptual solutions for residential and public spaces.

Mission: To elevate visual and architectural culture, promote thoughtful design, and cultivate the habit of analyzing interior spaces rather than merely copying existing imagery.

Project Principle: Less random inspiration—more intentional solutions.

Architectural aesthetics—brutalism, expressive geometry, minimalism, and the manipulation of spatial scale.Materials and sustainable design—wood, stone, glass, metal, recycled materials, and durable finishes.Functionality and ergonomics—zoning, lighting, storage, and adapting the interior to real-life scenarios.

Students and aspiring designers: Need: Visual literacy and knowledge Content for them: Concept analyses, history of styles, cheat sheets

Practicing designers: Need: Professional tools Content for them: Ergonomics, materials, zoning diagrams

Interior clients: Need: Understanding design quality Content for them: Solution breakdowns, material comparisons, style explanations

Object designers and artisans: Need: Idea generation and object integration Content for them: Furniture, craftsmanship, art objects, collaborations

Project Value Proposition: architectural depth over superficial gloss, practical utility over abstract inspiration. — Telegram — the main platform: analyses, articles, polls, expert commentary. — Pinterest — visual dissemination: mood boards, palettes, schematics, and cards. — VK — supplementary reach: adapted posts and discussions. The communication style will be professional, accessible, and respectful. Every piece of content must answer the question: what will the reader understand or be able to apply after reading it?

To prepare the publications «Architecture of Meanings, ” several source groups are utilized. These sources ensure information accuracy, provide a visual foundation for the materials, and help us understand the audience’s interests.

When searching for visual materials, Pinterest and other platforms featuring user-generated images can be used to find references, but they do not constitute automatic confirmation of authorship or the accuracy of the information. For every material used, the editorial team records the source name, link, author, or organization, the date of access, and the terms of use. If information from different sources contradicts itself, publication is postponed pending further verification.

A unified editorial database is being created to systematize the materials. It allows for storing found information, tracking its credibility, and controlling publication preparation.

This structure prevents mixing raw data, editorial materials, and publication results. It also helps return to previously gathered sources and utilize them for new content.

You can use Google Sheets or Notion as a tool to implement the database. The choice of specific service depends on workflow convenience and the availability of necessary functions.

Machine and human processing can occur in parallel. For instance, while the service drafts a summary of the article, the editor verifies the original source and assesses how well the material aligns with the media concept.The results of automated processing are not considered inherently reliable. All material undergoes mandatory editorial review before publication.

In the work «Architecture of Meanings,» automation is applied to technical and repetitive operations, while the human is responsible for expert evaluation, semantic interpretation, and final editorial decisions.

The machine handles: processing large volumes of information, sorting, formatting, transcription, technical checks, and preliminary material preparation.Humans handle: assessing credibility, understanding architectural context, extracting meaning, providing expert analysis, managing copyright, and making publication decisions.For instance, an automated service can generate a summary of an article about an architectural object, but only an editor determines which features of the object are important to the audience, verifies the information, and formulates an independent conclusion.This division allows the work to accelerate without sacrificing quality or the media’s authorial autonomy.

To execute the editorial process, it is proposed to utilize several types of digital tools, each responsible for a specific area of work.

The proposed workflow is as follows: the editor gathers materials and registers them in the database, uses ChatGPT for preliminary processing, verifies the result, prepares the visual design, and publishes the material. Once the publication goes live, the available metrics are entered into the database for later analysis.

At the launch stage, all operations can be performed manually using these tools. More complex automation—such as automatically transferring approved materials to the calendar—can be added later if it proves necessary.