I study motion design at HSE Design. I invent the world of a campaign, build it in 3D and motion, and then carry it onto merch, packaging and real spaces. Below are four campaigns that show how one idea lives on every surface.

World. I start with one strong image or voice: a fake travel ad, a festival that builds itself, a holiday you can eat.
Platform. I turn it into rules: tone of voice, palette, characters, type.
Touchpoints. Then the idea goes everywhere the audience is: screen, social, merch, packaging, the room they walk into.

Tourist Trap is a surreal action-adventure about Lea, a tourist who comes to Paris for the good life and ends up in a cheap cabaret wrestling show. The game is still a concept, so the campaign has to sell the world on its own, among thousands of indie releases. Audience: 18–30, on Steam, YouTube, TikTok and VK.
Idea: a fake travel ad with the cheek of a wrestling show. Every piece speaks in this voice: glamorous, hooligan, absurd. Scenes are built to be understood in five seconds and shared with a friend.

Touchpoints: trailer, vertical cuts, identity, poster and key visual, Steam page, social posts and a tapestry.
Result: one world from the first frame of the trailer to a tapestry poster you can hang on a wall — a Mexican wrestling mask under a Paris dome, the heroine fighting herself.

A three-day festival for directors, camera operators, dancers and musicians. Teams form on site, like a construction kit, so the identity is a kit too: modular 3D characters and a logo that stretches to hold information.
Touchpoints: identity, infographic poster, mobile app, entry wristbands, power bank, social posts.
Result: a visitor meets the same system at the gate, on the wrist, in the app and in the feed.

A multimedia book about the legend of the Thai New Year and water festival. A Western mind looks for cause and effect here and finds none. So the book doesn’t explain: it asks you to accept and feel, the «Mai Pen Rai» way.
Touchpoints: multimedia e-book, animated greeting card, instant noodles «Songkran flavour», festive shopping bag, water-gun keyring.
Result: a story people can watch, send, eat and squirt water with.

KYŒUR joins the Japanese «kyun», a tender ache, with the French «cœur», heart. French heraldic shapes like the fleur-de-lis, softened with Japanese roundness. Six pieces made for real.
Promo reels in After Effects, inspired by the vector ad graphics of Guerlain and Chanel. Photos adapted to vertical with Recraft and animated with Kling.
Result: a brand built and promoted end to end by one person, and a DAFES final in October 2025.

Selected work beyond the four campaigns:
«Kamikaze Girls» title sequence · Hindu creation myth explainer · POLKA DOT, a 360° 3D animation · Love’s Thorn, a game location and trailer · WONKY CLAY, my own trained AI model (SDXL LoRA).
Five DAFES finals: POLKA DOT (Dec 2024), KYŒUR (Oct 2025), Kamikaze Girls titles (Feb 2026), Hindu myth explainer (Mar 2026), Prana Swirl (Jun 2026).