SAINT SOUND CAMPAIGN SHOOT AND PERSONAL PHOTOGRAPHIC PROJECT
I served as the Art Director (Concept Developer) and Creative Producer for the complete lookbook shoot.
In addition to developing and approving the concept, organizing the shoot, and overseeing production on set, I received permission from Designer Kirill and lead photographer Malika Khairullina to capture a personal photographic project for the «Fundamentals of Photography and Graphic Design» course. The full photographic project, which I created as the photographer, is presented below.
*The lookbook series shot by Malika Khairullina cannot be included in my portfolio until the Saint Sound brand campaign is officially published.
WHAT DOES THE BACKEND OF CREATING MEDIA CONTENT FOR A BRAND LOOK LIKE?
What is necessary to create a quality shot for a lookbook?
STAGE ONE.
EVERYTHING BEGINS WITH ONE PERSON—THE CREATOR AND IDEATION CATALYST—THE DESIGNER.
Kirill is the founder and designer of the Saint Sound brand.
STAGE TWO.
EVERYTHING IS UNIQUE AND HAS ITS OWN HISTORY OF CREATION.
The brand’s clothing is hand-stitched by the designer: a unique sketch is created for every piece, and the appropriate fabric is selected. Before the client sees a photo of the garment on the website before purchasing, the item goes through a lengthy production process.
STAGE THREE. CONCEPT, SHOOTING PROCESS, TEAM INTERACTION. WHAT HAPPENS BEHIND THE LENS?
For high-quality lookbook photography and social media content to promote the brand, the designer consults with the Art Director and Creative Producer (in this case, Daria Pirogova) to develop a shooting concept based on the brand’s philosophy and DNA.
The next step involves assembling the team (in this case, photographer Malika Khairullina, five professional models, stylist Alexander Shilin, an assistant, and two makeup artists), agreeing on the date and location for the shoot.
Following that is preparing the models and executing the vision on set.
Creative elites in their finest form
PHASE FOUR.
FINAL FRAME.
Potential clients and viewers on social media cannot see all the stages of the filmmaking process, which often leads to the devaluing of creative professions. My photo project aimed to demonstrate the amount of human effort invested in producing professional media content and to dispel the myth about the low status of the fashion industry in Russia.
