«Shurshiki» is a brand of children’s soft toys developed from the original 3D short film, «Return to Your Spot.» The characters from the animation have been brought to life—they are now six soft friends, each with their own personality, habits, and little stories.
Each Shurshik is hidden in a blind box along with a character card. Opening the box becomes a first introduction: you don’t know who is inside in advance, but every character is ready to become part of the child’s everyday adventures.
The signature style continues to define the toys: uneven patches, visible stitching, buttons, and soft, rounded shapes. The brand has developed packaging, merchandise, an advertising campaign, retail spaces, a website, and social media design. New visuals were created using generative artificial intelligence while preserving the recognizable features of the characters.
