«Куда пойдём?» — автоматизация
Автоматизация
«Where to Go?» — Concept
A Telegram media channel about current leisure activities in Moscow. We gather useful information about events and help you decide where to go today, tomorrow, or on the weekend. The media is built around curated collections tailored to specific situations: a quiet evening after work, a date night, meeting friends, or an outing with a child.Benefit for the ReaderMuseum event information is spread across various websites. To choose an event, the reader must separately compare dates, costs, addresses, and admission conditions. «Where to Go?» gathers this information into clear collections and explains who each option is suitable for and in what situation.Main Formats«Today» — museum events that can be attended on the selected day, taking into account the schedule and admission requirements.«Weekends» — an editorial selection of options for Saturday and Sunday.«Special Collections» — events curated based on a specific request: going with a child, spending time alone, planning a date, or finding a free admission option.
Data Sources
Official Venue Flyers
Where we gather information from: The «Events» and «Program» sections on museum, gallery, cinema, and other cultural venue websites. For example, in the Moscow Museum’s listings, you can find exhibitions, tours, and lectures, and on a specific event’s page—you can check the details.What we collect: Event name and format, date and time, venue and address, program description, and a link to the official announcement.How we use it: Based on the official announcement, we create an event card. If an event has multiple screenings, we list each session separately so that the recommended show’s time is included in the selection.
Ticket and Registration Pages
What we gather: Ticket sales pages and registration forms linked in the official announcement.What we record: Price, entry conditions, availability, link to purchase or register, and any specified restrictions.How we use it: We cross-reference the conditions for the selected session before publication. For instance, the phrasing «free entry» versus «free upon registration» gives the reader different instructions. If the price is not listed or the time on the ticket page differs from the event schedule, we send the card to the editor for review.
Urban Media and Newsletters
Where we source: Public collections from city media, topical channels, and newsletters from cultural venues.What we gather: Event title, proposed date and location, a link to the announcement, or the organizer’s name.How we use it: These sources help us find events beyond the usual list of venues—for example, a screening at an independent film club or a small exhibition. We use the title and organizer’s name to locate the official announcement and verify the details for the event card.
Reader and Organizer Applications
Where we gather submissions: Messages to the editorial team and event proposals via the «Suggest an Event» form.What we need: Event title, date, address, a brief description, and a link to the announcement. If the submission is from an organizer, we require contact information for editorial clarification.How we use it: Submissions help us learn about local events that rarely make it into major listings. If a public page does not exist, the editor requests confirmation from the organizer and logs the source in our database.
Example: The editor learns about a film screening from the city’s curated list, cross-references the program and time on the venue’s website, and checks the price and entry conditions on the ticketing page. Links to verified sources are saved within the card.
How a poster becomes a recommendation
Media work revolves around the reader’s question: «What is right for me right now?» The official program provides facts, while the editorial team transforms those facts into tailored recommendations for specific situations.
How do we select events?
First, we check whether or not the event can be attended on the desired day: the venue, the schedule, the price, registration, and any restrictions. Then, we assess if it matches the request: how much time it will take, what budget is needed, and who the reader plans to go with.
Who is responsible for each step?
1. Gather and Organize — Machine
The service checks the agreed-upon list of official posters and announcement sources, extracts available information, and creates event cards. It saves the original source, the time of verification, and the initial data; it standardizes dates and prices. Before drafting the text, facts are confirmed with the organizer. The result is a verification database—not a ready-made recommendation. If automated gathering is unavailable or prohibited by the venue, the editor enters the information.2. Verify and Select — Human
The editor opens the original source, cross-references the data, and clarifies any missing conditions. From the verified events, they select options for «Today, ” „Weekend, ” and special curated selections. For each one, they provide a brief explanation: who the event is suitable for and what attendees should consider before visiting.3. Draft — Machine
The AI assistant receives only the verified cards and the editorial concept for the selection. It compiles concise descriptions, practical details, and official links into a single text. It does not invent reviews, personal attendance experiences, or missing facts. Its output is a draft linked to the event cards, which can then be reviewed and corrected.4. Explain and Approve — Human
The editor checks the facts and the tone of the text, removes promotional promises, and adds an authorial explanation for the selection. They review the illustrations and their usage conditions. Before publication, they re-verify the details that affect attendance. Only after this does it assign the specific text version the status «Ready for Publication.»5. Send and Track — Machine
The service sends the approved post to Telegram according to the editorial schedule and saves the publication link. It checks whether this post has already been sent. Monitoring continues by comparing key poster fields: dates, venue, cost, registration, and cancellations. Any change triggers a notification detailing the old and new values and a list of affected publications.Automation works with facts and drafts; the human is responsible for selection and publication.
Guidelines for Automated Services
The machine helps keep the data organized, while the human connects the event to a real-world situation.
