«Contact» brings together students from HSE and the British School who are involved in fashion design and photography. As part of the open enrollment, the organizers select ten designers and ten photographers from their 3rd and 4th years. The participants form ten pairs: in each pair, the designer and photographer come from different schools. A designer from HSE can collaborate with a photographer from the British School, and vice versa. Over six weeks, the pairs create collaborative fashion projects—they discuss clothing concepts, develop a visual direction, and conduct photoshoots. The results are presented at a two-day festival—an exhibition of photography and an experimental show featuring fabric projections.

Media publication «Contact» covers how students from two schools meet and collaborate on a joint project. The focus is on the interaction between the designer and the photographer—what each observes, how they articulate their ideas, and what solutions emerge through co-authorship. We track the entire process: from the initial meeting and mood board discussions to fittings, shoots, and the public presentation. Theme Young fashion, fashion photography, and creative collaboration. Sub-theme Joint projects by fashion designers and photographers from HSE and British Academy. Editorial principle To showcase the individual approaches of the participants, avoiding the attribution of a uniform style to students from a single school.

Objective
To help HSE and British school students find collaborators outside their respective institutions, exchange experiences, and present joint work to a new audience.

For Participants
An opportunity to connect with a future collaborator, present one’s own artistic approach, and gain a public case study for one’s portfolio.

For Attendees
An opportunity to meet emerging designers and follow how an initial concept transforms into apparel, imagery, and a runway presentation.

For Brands and Publications
An opportunity to see the work of budding specialists, understand the contribution of each author, and find their portfolios.

Fashion Designers from HSE and the British School
Are creating collections and seeking photographers who can grasp the concept and help express the clothing vividly.

Photographers from HSE and the British School
Want to shoot original apparel, develop their visual language, and work on the concept with the designers.

Audiences interested in fashion and photography
Follow young artists and seek inspiration. Interesting stories, work, and the festival program are important to them.

Brand and Editorial Representatives
Are looking for artists for shoots and collaborations, assessing style, quality of work, and collaboration experience.

Telegram — primary platform
Participant stories, interviews, project journals, and polls. We introduce you to the authors and follow their work.

VKontakte — supplementary platform
Behind-the-scenes video, photo albums, and announcements to attract a new audience.

Festival Website — information and archive
Participation guidelines, program, registration, and finished projects with portfolio links.

HSE and Britanki Communities — promotion
Announcements and participant stories within student communities. Coverage in official channels is subject to approval.

Content Adaptation
One story translates into a narrative on Telegram, a short video on VKontakte, and a full case study on the website.

Three main posts per week
Tuesday — Authors and their concepts
Introductions to a participant, a paired interview, or a story about a project concept.
Thursday — Process and practical value
A pair diary, an analysis of a working solution, or material about preparing a joint shoot.
Sunday — Dialogue with the audience
A poll, a question for readers, a discussion, or participant Q&A.
During the application phase, we add reminders about submissions and answers to frequently asked questions. On festival days, we post real-time reports and program navigation.
Below are ten examples of posts for Telegram. These are editorial prototypes: the featured people, dialogue, and described results are fictional.

The core of the design is the metaphor of intertwining and overlapping two distinct creative perspectives. We use black, gray, green, and violet, delicate intersecting lines, fabric fragments, and layered imagery.

Media Engagement
Audience growth, views, shares, and discussions.

Participant Recruitment
Clicks to registration pages, applications, and the visibility of both schools and programs.

Pair Work
Interest in various content sections and participant feedback on publications.

Festival
Registrations, attendance, and viewer feedback.

Post-Festival
Traffic to portfolios, new connections, and continuation of collaboration.

Based on the first few weeks, we will adjust the frequency of publications and the composition of the content sections.