The project combines practical assistance for relocation, cultural leisure, and community building. The main idea is to make adapting to a new country not only understandable from the perspective of paperwork and daily life but also emotionally comfortable.

Despite the closeness of the two countries, their shared history, and the lack of a language barrier for most residents, moving still involves certain difficulties. Individuals must navigate new regulations, find housing, build social connections, and become accustomed to the specificities of the urban environment.

Currently, necessary information is scattered across official websites, themed Telegram channels, local communities, and event listings.

KOLO gathers the most useful materials into a single Telegram channel, organizing posts by thematic sections. Additionally, the project provides a dedicated communication space where readers can ask questions, share experiences, and find people with similar interests.

The primary goal is to create a community that people can turn to at various stages of adaptation, while also having access to important information in a convenient format, all in one place.

The project consists of two interconnected spaces:1. The KOLO Telegram Channel

The primary platform for publishing editorial content: checklists, cards, curated city guides, moving stories, news, and cultural recommendations.The channel uses thematic hashtags for navigation. Readers can navigate to an interesting section to view related publications.2. The KOLO Community

An associated Telegram group featuring thematic threads for discussion. Here, participants can ask questions, exchange recommendations, find company for events, and share their own experiences.In this way, the channel handles structured information, while the group facilitates dynamic human interaction.

The content plan is structured around gradually introducing the audience to the channel and fostering an active community. In the initial months, the primary focus will be on practical information and addressing the most common questions of relocators. Subsequently, the proportion of cultural and user-generated content will increase, aimed at engaging the audience and developing interaction among subscribers. The plan is designed for the first six months of the project’s operation. It anticipates publishing four or more core pieces of material per week, alongside regular polls and discussions. All materials will be organized using thematic hashtags so that subscribers can easily return to useful posts regardless of when they were published.

The first phase objective is to build a database of useful publications that can be found via hashtags and a pinned navigation message. Concurrently, we plan to launch a discussion group, gather initial questions from subscribers, and begin publishing user stories.

The goal of the second phase is to gradually transition the audience from simply reading publications to actively participating in the community’s life. By the sixth month, we plan to test regular intimate meetups, joint city walks, user-curated selections, and collect suggestions for new content via a Telegram group.

Format: A checklist with a visual card for Telegram.
Topic: #moving

Moving rarely ends the moment you cross the threshold of your new apartment. Usually, the most interesting part begins after that: you need to sort out documents, set up utilities, organize daily necessities, and at least get a rough sense of how the city works.

To prevent the first few days from turning into an endless list of open browser tabs, we have compiled a basic plan for the week.

The checklist is published as an image that is easy to save to your gallery or forward to someone preparing for a move.

Format: Illustrated Telegram Post / Card Series.
Topic: #CulturalCodeAt first glance, adjusting after moving from Moscow to Minsk or vice versa might seem quite simple. There is a common language, familiar stores, similar habits, and even the same weather, but the differences begin to surface in the details.In Moscow, a constant sense of motion becomes familiar: long routes, a huge number of events, and the necessity of pre-planning meetings. Minsk is often perceived as a more compact and tranquil city, where many daily tasks can be managed without extensive travel.However, for someone accustomed to a measured pace, Moscow can become a place of new opportunities, while for those tired of long distances, Minsk is a space where it is easier to build one’s own routine.The difference isn’t about which city is better. Rather, it’s about how closely the city’s rhythm aligns with your habits.The material is accompanied by comparison cards featuring photos of the two cities. Subscribers can share their own observations in the comments.

Format: A long-form text post with practical recommendations.
Category: #communityMeeting people at university is relatively straightforward. There are general classes, events, student chats, and constant interaction with new people. However, the situation changes after moving as an adult. Work and daily tasks consume most of your time, and your established social circle remains in another city.One of the most effective ways to gradually build a new social circle is not just to look for people, but to find regular shared activities. These could be discussion clubs, book meetups, sports groups, creative workshops, or local events.You don’t have to aim for a large group right away. Sometimes, finding just one person with whom you can regularly go for walks or discuss shared interests is enough.The KOLO Telegram community has a dedicated «Meetups» thread for this, where members can introduce themselves and look for companions based on shared interests.

Format: A series of cards for Telegram.
Topic: #culturalcodeA short segment about words and expressions you might hear in everyday speech in Belarus.Each card features one word, its meaning, and a brief example of its usage. This format is ideal for publishing in series and saving to favorites.Some of these words are not only used in Belarus, but their frequency of use and context can differ. Such linguistic nuances help deepen an understanding of daily culture and gradually build confidence in a new environment.At the end of the post, we invite subscribers to share in the comments any words they heard for the first time after moving.

Format: A Telegram collection featuring photographs and geotags. Category: #city

When you arrive in a new city, your initial walks usually take you to the most famous landmarks. But gradually, you start wanting to find places you can return to without a specific reason.

In this column, KOLO curates small urban routes, local cafes, cultural spaces, and walking spots that help you discover a city beyond the tourist center.

Each collection is accompanied by photos, brief descriptions, and links to the geotags.

Subscribers can save the posts, share them with friends, and suggest their own favorite spots for future editions.