The Art of the Book: From Sign to Media

The exhibition introduces the fundamental structural components of the book, presented in corresponding sections of the display and shown in increasing order of scale: «Sign, ” „Band, ” „Spread, ” „Block, ” „Object, ” and „Media.“

Letters form words. Words form sentences. Thus, text is born.The character of a text is determined by the typeface, which the designer controls. Typeface is the primary tool of the book designer. Display typefaces—a subtle power. The ability to simplify a project’s communication down to its iconic essence is a rare skill.

The text bar—the body of the text. Static or dynamic. Dense or shimmering. Varied.

A spread is the primary compositional unit of a book. We perceive a book as a sequence of spreads. In a well-considered spread, a framework is embedded, which allows one to assemble various compositional options.