Interior Gossip

«Interior Gossip» is a media outlet about unusual home furniture and lighting: finds, discounts, and designer pieces.

Topic

Segment: Interior design and home goods. Niche topic: unique furniture and lighting at a great price: sofas, armchairs, wardrobes, kitchens, vanity tables, mirrors, chandeliers, and lamps.

Audience

People aged 25–40 who are furnishing their first apartment or finishing renovations, interior designers, and small furniture workshops.

Platforms

Primary: Zen (posts, articles, videos). Secondary: Threads* (short posts with a question). Future: a Telegram channel for limited-time sales.

Tone of Voice

A stylish friend who shares a secret find. Short sentences, vibrant language, light irony, and specificity over adjectives. Minimal emojis, and no bureaucratic jargon or clichés like «wide selection.»

Five posts per week on Zen: Monday — «Sound of the Day, ” Tuesday — „Affordable / Budget-Friendly, ” Wednesday — „Social Chronicle“ or „Firsthand Account, ” Thursday — „How to Fit In“ (video), and Friday — „Gossip of the Week.“ On Threads, there will be a short version of each post.Threads is a Meta company, recognized as an extremist organization and banned in the Russian Federation.

November 2026 — April 2027 Plan. Each month features a theme tied to the season and major sales events. Content categories are published on a schedule, and the monthly theme determines which items are featured in the posts.

Six-Month Output

Approximately 26 weeks and around 130 publications on Dzen:

1. «Sound of the Day”—26 posts.
2. „Affordable / Accessible”—26 posts.
3. „Social Chronicle“ and „First-hand Accounts”—13 posts each, alternating.
4. „How to Fit In”—26 videos.
5. „Weekly Gossip”—26 curated articles.
6. Monthly topical articles and guides—1–2 extra per month beyond the schedule.

Growth Milestones

By the end of January—launch automated price monitoring. By February—open a Telegram channel for «flash» sales. By April—establish first partnerships with workshops in the «First-hand Accounts» section.

Each post goes through three stages: item data → AI draft based on a template → author editing using a checklist.

Prompt Template for the «Sound of the Day» Feature

For other sections, the format and scope change: for «News of the Week, ” the article is 700–1000 characters with about 10 paragraph options; for „How to Fit In, ” it’s a 30–45 second video script; and for Threads, it’s up to 300 characters ending with a question.

1. Price, discount, and link are current: verified in the store on the day of publication.
   2) Facts about designers, years, and materials have been checked against at least two sources.
   3) The text was read aloud, and the paragraphs are short.
   4) Clichés («stylish accent, ” „will perfectly fit any interior“), bureaucratic jargon, and passive voice have been removed.
   5) The text was run through Glavred and checked for spelling.
   6) The photos have usage rights or source attribution.
   7) If the post contains an affiliate link—it is marked as „Advertisement.“

The samples cover all sections and all three platforms: posts and articles for Zen, a short post for Threads, an alert for Telegram, and a video script with storyboarding. The products, prices, and links in the samples are real: Wildberries, with prices from the WB Wallet dated October 15, 2026. The exception is the workshop in Sample 4; that one is hypothetical. Facts about the designed items (authors, years, manufacturers) are real.