mount up ᄿ
for those who wants to reach peak
1. Concept Menu
«Mount Up» — media about independent travel along the mountain routes of the Caucasus. The focus is not simply on beautiful places or points on a map, but on the real experience of traversing the routes: the terrain, challenging sections, weather conditions, trail changes, unexpected obstacles, and the travelers' impressions.
Goal: «Mount Up”—to build a portfolio of creative projects for the art market.
2. Tematueski Prazdnik
Format and Frequency
Publications are released three times a week, allowing us to alternate educational, practical, and emotional content without overwhelming the audience.— Monday — routes, selections, and new locations.
— Wednesday — helpful or educational material.
— Friday — visual stories, videos, interactivity, or cultural content.
Program Name: Master’s — Fall 2027. Applications are accepted for the HSE Art and Design School’s admission process.
March — «The Caucasus Starts Here»
This month’s challenge: to introduce subscribers to the media, the region, and the diversity of mountain travel.
April — «Preparing for the Mountains»
Monthly challenge: provide novice travelers with clear tools for preparation.May — «First Discoveries of the Season»
Monthly Challenge: To explore spring landscapes and the seasonal nuances of travel.
June — «Unknown Caucasus»
Monthly Challenge: To broaden the audience’s understanding of the region and highlight less obvious facets.
July — «Time for Grand Journeys»
Monthly Challenge: Showcase the diversity of summer treks and engage more experienced travelers.August — «Mountains We Return To»
Monthly Goal: To solidify audience engagement, gather feedback, and conclude the season with an editorial special project.
A total of 78 publications are planned, including informational posts, curated collections, photo reports, short videos, audio stories, and polls. The thematic plan may be adjusted depending on weather conditions, the actual accessibility of routes, and audience interest.
3. Student Portfolio
To showcase the media’s work, ten posts have been selected, representing various Telegram categories and formats. All materials are executed in a unified style: concise and evocative headlines, accessible language, visual emphasis, and reader engagement.
Example 1. «Alibek Canyon: The Route That Has It All»
The goal of this publication is to inspire readers to explore a specific destination while simultaneously providing an initial overview of the route. Before release, the trail’s status is verified on the Dombay official website.
Portfolio + Tracks
Example 2. «What to Bring on Your First Trip?»
The goal of this format is to create a saveable and shareable resource. Each card can have its own photo, number, and short caption.
The goal of this format is to create a savable and shareable material. Each card can have its own photograph, number, and short caption.
🎒 WHAT TO PACK FOR YOUR FIRST HIKE?It seems like you need a huge backpack with specialized gear for a mountain trip. But for a simple day hike, the main thing is a well-thought-out set of essentials.
What you must prepare:
🥾 Comfortable footwear with good traction.
🧥 Warm layers and protection against rain and wind.
💧 An adequate supply of drinking water.
🥪 Snacks that are easy to eat on the go.
🗺 An offline map and a charged phone.
🩹 A personal first-aid kit.
🔦 A headlamp and extra batteries.
☀️ Sunscreen and a hat.#hikingtips
Sample 3. «The Color-Changing Lake»
The basis of this publication is photographs and a short, emotive text. Location and elevation details were verified against the Kezenoi-Am complex website.
This format is a visual narrative about a specific location. It is specifically designed to inspire future travelers.
💧 THE SHIFTING LAKENestled among the mountains on the border of Chechnya and Dagestan is Lake Kezenoy-Am.
Its water can appear intensely turquoise, deep blue, or almost silvery—depending on the lighting, the weather, and your vantage point.📍 Altitude — approximately 1,869 meters above sea level.Here, you want to take your time. To watch the clouds drift over the water, to see the light shift across the slopes, and to observe the mountainous landscape gradually taking on new hues.Kezenoy-Am is a place that perfectly captures the contrast of the Caucasus: the rugged mountain forms set against the surprisingly serene water surface.📸 Swipe through the photos and choose your favorite shade of the lake.Do you prefer mountain lakes or bustling rivers?#placeonthemap
