The foundation for the redesign was the project https://portfolio.hse.ru/Project/271470 — a pharmaceutical company specializing in creating high-tech apparel from human organs. HRM technologies help people push beyond the limits of the human body.
Conceptual diagrams have been translated into photorealistic, wearable bio-prototypes incorporating anatomical integration of tissues, vascular systems, and a titanium framework.
Minimalist posters have been transformed into a series of cyberpunk posters featuring aggressive typography, technical schematics, and a street-paste texture.
Attach Card
Utilitarian items (backpack, bag, tactical pen) were given a construction featuring bio-capsules, artificial muscle texture, and protected industrial hardware.
Precise AI prompts used for generation
1. Products (High-Tech Bio-Wearable Gear)
Prompt: A photography-style, cinematic 4-quadrant split-screen collage showcasing the biodesigned, high-tech wearable products of a fictional advanced pharmaceutical company (HRM). 1) «Bio-Armored Jacket»: a close-up rear view of a person wearing a futuristic armored jacket featuring an exposed synthetic spinal cord, muscle fibers, and glowing red biomechanical elements, labeled with Cyrillic text. 2) «Pulse Respiratory Mask»: a rugged, high-tech industrial respirator integrated with synthetic lung-tissue filters and translucent bio-capsules containing red fluid, worn by a model. 3) «Vascular Exo-Glove»: a close-up of a hand wearing a mechanical/biological glove showing visible artificial tendons and vascular networks in deep red and black materials. 4) «Cardio-Active Vest»: a compression chest piece with a visible, glowing, synthetic cardiovascular pump/heart in the center, connected to tubing. High-contrast cyber-medical aesthetic, dark tones, red and white accents, overlaid with the brand name «HRM» and «genuine accessory» text, realistic textures, cinematic lighting.
2. Merchandise (Accessories)
Prompt: A photographic studio shot collage of three fictional HRM brand merchandise items displayed on dark surfaces with red and white lighting accents. Left: «HRM Bio-Carrier Backpack,» a rugged, futuristic black backpack with integrated medical biological tubing, anatomical spinal support, glowing red elements, and bio-capsules, labeled 'HRM Bio-Carrier Backpack'. Top Right: «HRM Organ-Sling Crossbody Bag,» a black tactical crossbody bag featuring a red, muscle-like mesh pattern, tech buckles, and small bio-indicator capsules, labeled 'HRM Organ-Sling Crossbody Bag'. Bottom: «HRM Inject-Pen Tactical Pen,» a rugged black metallic pen with an illuminated red fluid chamber displaying vascular structures, labeled 'HRM Inject-Pen Tactical Pen'. Industrial, high-tech biotech aesthetic, branding featuring «HRM+», barcode prints, and warning signs. 8k resolution, cinematic studio lighting.
- Showroom and Office
Prompt: A photographic shot of the interior of a fictional «HRM» biotech/pharmaceutical flagship office and showroom space. Dark industrial architecture with exposed concrete, steel beams, and intense red neon strip lighting. To the left, employees in «HRM» branded black uniforms work at computer desks. In the center and foreground, glowing glass showcase capsules on a dark floor display futuristic bio-armored apparel, exo-suits, and respiratory gear on mannequins, with biological tubes connected. Glowing red pathways on the floor. In the background, a huge LED screen displays «HUMANS ARE DYING HRM+ MAKES WORLD BETTER». To the right, a glass-walled, sterile research lab is visible with scientists, robotic arms, and medical equipment. High-contrast cinematic lighting, realistic natural motion of people, brand typography «HRM+», «CHANGE YOUR WORLD» on structural beams.4. Factory (Bio-Production)
Prompt: A photograph of a massive, bustling industrial bio-manufacturing factory floor for the fictional biotech company «HRM». Heavy dark industrial architecture with concrete, steel, and red neon strip lighting, featuring overhead cranes and massive pipelines. On the left and center, workers in dark industrial uniforms operate heavy bio-reactors, assembly machinery, and robot welding arms, with sparks, steam, and vehicles like forklifts active. On the right, multi-level glass-enclosed sterile laboratory zones are filled with scientists in hazmat suits, robotic arms, and biomedical equipment. A giant digital display in the background reads «HUMANS ARE DYING HRM+ MA
- Promotional Materials (Posters)
Prompt: A grid-style photographic collage of 6–7 gritty, cyber-medical advertising posters and flyers for the fictional biotech brand HRM, pasted onto a dark wall. High-contrast, dark aesthetic with aggressive red, black, and white colors. First row: a poster featuring a respirator mask reading «THE FUTURE IS BREATHING, ” another showing a bio-armored spine captioned „EVOLVE BEYOND THE LIMIT / New level of bio-armor, ” and a typographic manifesto reading „HUMANS ARE DYING / HRM+ MAKES WORLD BETTER.“ Second row: „ВЫЙДИ ЗА ПРЕДЕЛЫ / RE-WIRE YOUR BODY“ featuring a vascular glove, an event poster titled „ТРАНСФОРМАЦИЯ / TRANSFORMATION HRM INDUSTRIAL COMPLEX, ” a dark atmospheric poster with a biomechanical figure captioned „CHANGE YOUR WORLD HRM, ” and a minimal graphic design with huge text „HRM.“ The designs feature industrial typography (including AKIRA), barcodes, medical cross symbols, tech schematics, Russian and English text, paper folds, and worn edges.6. Identity and Carriers (Brand Book)
Prompt: A photographic flat-lay and showcase of a brand identity guide (brandbook) and branded merchandise for the fictional pharmaceutical biotech brand HRM+. On the left: Logo and identity section, featuring „HRM+“ in bold red and white, including the sub-text „HUMAN RECONSTRUCTION MATERIALS Pharmaceutical Company“ and „HUMANS ARE DYING HRM+ MAKES WORLD BETTER.“ Central and bottom-left: Stationery and merchandise, including black and red business cards, a lanyard with a staff ID pass, envelopes, branded notebooks, a tactical pen, pins, a T-shirt with the slogan on the back, a cap, and a packaging box with hazard
