HAND & HEART — a jewelry brand that grew out of the art object «Der Mittler.» The original project is based on the idea that the heart acts as a mediator between the mind and action—between the head and the hands. In this new project, this concept is reinterpreted through the metaphor of «a hand and heart proposal.»
The piece of jewelry is viewed as a material embodiment of a promise. The hand symbolizes the gesture and the action, while the heart symbolizes emotion and attachment. Together, they form the brand’s core idea: «A hand to give. A heart to keep.»
Identity
Refined luxury wordmark «HAND & HEART» in a single horizontal line, rendered in a flat, muted warm champagne gold on a transparent background. The typography utilizes Art Deco uppercase lettering, characterized by high contrast, elongated vertical proportions, sharp apexes on the A’s, lowered crossbars, flared terminals, and an elegant diagonal leg on the R. The central ampersand is the primary focal point, featuring an upper loop shaped into a distinct, symmetrical heart, which transitions into a fluid diagonal crossover stroke and a rounded lower loop. The design is perfectly centered with generous optical letter spacing and a razor-sharp vector execution. It adheres to a 2D flat design aesthetic, incorporating no gradients, 3D bevels, shadows, or extraneous elements.
product
Minimal luxury brand symbol for the jewelry house HAND AND HEART. A single continuous fine gold line drawing: two hands, one viewed from above and one from below, framing a small heart; the negative space between the fingers forms a stepped, three-tiered silhouette referencing an Art Deco tower. Perfectly symmetrical on the vertical axis, featuring a monoline stroke of equal weight and the geometric precision of a 1920s Art Deco hallmark—elegant enough to be engraved inside a ring.
Accessories on models
carriers
Luxury editorial campaign. A graceful feminine hand emerges from deep burgundy velvet curtains, holding a small, structured shopping bag sized for a single jewelry box. Bag color: exact #6B2138, matte premium paper, subtle grain, sharp edges, tonal fabric handles. Place the attached Hand and Heart logo exactly as supplied, centered in understated champagne-gold foil. Strong direct on-camera flash, crisp highlights, deep shadows, rich blacks, dramatic flash falloff, subtle grain. Sumptuous velvet, oxblood palette, intimate theatrical atmosphere, Parisian haute joaillerie, discreet wealth, seductive contemporary fashion photography. Photorealistic, no jewelry, no extra text or logos.
Promotional Materials
space
Tools used:
1. OpenAI — ChatGPT: https://chatgpt.com/
2. Google Gemini — Nano Banana Pro: https://gemini.google.com/app?pli=1
