01 // CONCEPT
FOCUS — media navigation for interior and design exhibitions. The project helps specialists more quickly navigate through a large volume of brands, booths, and new solutions, allowing them to gain more practical value from attending shows.
The core idea of FOCUS is not to show everything, but to help users focus on what is truly important for a specific professional task. The media platform connects editorial curation, navigation, and saving valuable findings for future work.
02 // SEMESTER THEMATIC PLAN
The FOCUS content is built around a calendar of interior and design exhibitions, professional categories, and user-driven practical challenges. Over six months, the media will publish curated routes, booth selections, brand reviews, and materials and finds from these exhibitions.
// JANUARY // — Focus on preparing for the exhibition season
In January, FOCUS helps users navigate upcoming exhibitions for the next few months, select the most suitable events, and anticipate what to focus on.
Monthly Topics:
01 — Calendar of Major Interior Design Exhibitions in the Coming Months
02 — How to Choose an Exhibition for a Specific Professional Goal
03 — How to Prepare for Attending an Exhibition
04 — How to Pre-plan a Personalized Route
05 — What to Save Before an Exhibition: Brands, Booths, and Contacts
// FEBRUARY // — Focus on ARTDOM 2027
In February, FOCUS focuses on ARTDOM and helps the user anticipate which booths and brands are worth visiting first. The main content for the month revolves around furniture, lighting, interior design solutions, and curated exhibition routes.
Topics of the Month:
01 — What to See at ARTDOM
02 — Key Furniture Brands of the Exhibition
03 — Lighting and Interior Design Solutions to Watch For
04 — A Complete 2-Hour ARTDOM Itinerary
05 — Top Finds and New Brands at the Exhibition
// MARCH // — focus on materials, textiles, and decor
In March, FOCUS shifts its focus from large exhibitions to more niche professional topics. The main content for the month is dedicated to materials, finishes, textiles, and small Russian brands that may be useful in current interior design projects.
Monthly Topics:
01 — 7 materials worth keeping in mind
02 — new finishes for walls and floors
03 — textiles: textures and seasonal solutions
04 — 5 small Russian material brands
05 — what to save in your project library
// APRIL // — focus on MosBuild and practical interior solutions
In April, FOCUS focuses on MosBuild, helping users navigate the large number of exhibitors and exhibition tracks. The main content for the month relates to plumbing, finishing materials, technology, and pre-set routes organized by professional categories.
Monthly Topics: 01 — What to see at MosBuild 02 — Plumbing and bathroom solutions 03 — New finishing materials and coatings 04 — A complete route map for MosBuild by categories 05 — Useful brands, contacts, and discoveries from the exhibition
// MAY // — focus on local brands, showrooms, and small events
In May, FOCUS shifts its focus from large-scale exhibitions to more localized formats: Russian brands, showrooms, small design events, and spaces. The month’s primary content helps discover less obvious, yet valuable solutions for interior design projects.
Monthly Topics:
01 — 5 small Russian interior design brands
02 — showrooms worth visiting for a designer
03 — local events and small exhibitions of the month
04 — new furniture, lighting, and decor pieces
05 — May finds you should save
// JUNE // — focus on season wrap-up and best discoveries
In June, FOCUS wraps up the spring exhibition season and helps users organize everything found over the past few months. The main content for the month is dedicated to the best brands, booths, materials, and solutions worth saving for future work.
Monthly Topics:
01 — The best exhibitions of the spring season
02 — The most interesting booths by category
03 — New brands worth remembering
04 — Materials and solutions to integrate into your work
05 — FOCUS’s biggest finds over the last six months
03 // WHAT THE FOCUS CONTENT LOOKS LIKE
01 / Monthly Exhibition Calendar
A brief roundup of upcoming interior and design exhibitions, complete with dates, themes, and notes on who they will benefit.
02 / Exhibition Guide
FOCUS compiles the key zones, booths, and categories of a single exhibition into one resource. The user immediately understands what to see first and which sections align with their professional objectives.
03 / Exhibition Route
