My project involved developing a corporate identity for the Honored Ensemble of the Novosibirsk Region, the «Crystal Slipper» Children’s Dance Theatre.
I created a dynamic and modern visual language that is instantly recognizable as a creative environment for children in the feed, conveys the energy of movement, and simultaneously builds trust with parents.
Task: Develop a modern and dynamic brand style for a children’s dance ensemble from Novosibirsk’s social media presence that will attract new students and build trust with parents.
What I did: I created a visual concept, designed templates for posts and stories, established style guidelines, and adapted the typography and color palette to reflect the energetic rhythm of dance.
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