1. Media Concept
trend//check — a fashion media platform on Substack dedicated to analyzing fashion trends and forecasting their popularity.
The project helps readers navigate the fashion landscape, distinguish between enduring trends and short-term hype, and make more informed purchasing decisions.
The primary format consists of short analytical posts and regular email newsletters. The media’s main feature is the automated collection and analysis of information, followed by editorial review.
2. Data Sources for Media
Open digital sources are used to prepare content, allowing us to track shifts in interest regarding fashion trends.
Data is collected through official APIs, available exports, and authorized monitoring methods. Sources without automated access are verified manually.
3. Data schema split between human and machine processing
Thus, machine processing handles routine tasks, while humans are responsible for information veracity, trend interpretation, and the overall quality of the final content.
4. Guidelines for Automated Services
Data Collection. The system utilizes verified sources, records publication dates and links, eliminates duplicates, and does not gather information that violates platform rules.
Trend Analysis. AI compares metrics across different periods, identifies shifts in interest, and classifies trends by potential. Conclusions must be based on real data, not assumptions.
Text Generation. Materials must be concise, informative, and written in plain language. The tone of voice should be expert, contemporary, and subtly ironic. Fabricating statistics, quotes, or facts is prohibited.
Trend Evaluation. Each piece concludes with a BUY, WATCH, or SKIP recommendation. The assessment must account for interest momentum, the item’s practicality, and the trend’s sustainability. If insufficient data exists, the system will not issue a definitive forecast.
Visual Presentation. A consistent, minimalist style is utilized: fashion photography, graphs, dynamic metrics, and concise captions. All imagery must be licensed or cleared for use.
Publication. The automated service prepares the material and queues it. Newsletter distribution only occurs following editorial approval.
trend//check utilizes automation for the speed and regularity of publications while maintaining human oversight over content quality and veracity.
