During the research process, the brand name was reinterpreted as ERROR. The error is foundational to the brand’s DNA and is present across all of the brand’s content formats. The concept is rooted in the error that appears where a rule initially exists. The error is an element of randomness or a technical glitch that the system attempts to correct, but in the process, it creates new and new distortions. The correct structure breaks down and transforms, yet the original form remains recognizable.
Original size 4608x3072
Original size 2134x1600
Original size 2134x1600
Original size 3015x2261
1/9
