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Topic 3: Café Design

Design That Sells: Principles of Cafe Design

Course: Theoretical course on restaurant design (fundamentals, key concepts, what you need to know, etc.)

What is this course about?

Commercial spaces, such as cafes, operate under strict business rules where every square meter must generate profit, and ergonomic errors come at a steep cost. This theoretical course serves as your practical guide to creating successful establishments. You will explore the inner workings of the restaurant industry, zoning secrets, and real-world HoReCa standards.The course is suitable for both newcomers to commercial design and practicing specialists who aim to confidently take on complex public projects. You will learn how to properly separate guest and staff traffic flows, plan kitchen technical zones, and select durable materials.Upon completion, you will have a fully developed conceptual cafe design—complete with seating arrangements and a comprehensive technical specification for detailed development.

Who is this course for?

This course is suitable for:— HoReCa beginners: Quickly enter the profitable niche of commercial design and understand how public interiors are organized.— Practicing designers: Gain a rigorous technical foundation to confidently take on large projects and speak the same language as restaurant owners.— Students in relevant universities: Learn the real market rules that aren’t taught in academia and build a strong commercial case for your portfolio.— Business owners and entrepreneurs: Understand the logic behind designing your establishment so you can oversee contractors and avoid costly mistakes.

Course duration: 4 weeks.
Contact hours:
24 academic hours.
Sessions are held online.

Course Prerequisites:— Graphic Software Proficiency: Students must be proficient in Photoshop or Procreate for creating visual concepts and sketches.— Drafting Software Knowledge: Basic skills in ArchiCAD are required for developing floor plans and zoning solutions.— Technical Readiness: Availability of a computer, laptop, or tablet with the required software installed.— Primary Requirement: Interest in the restaurant industry and a willingness to master technical and commercial design standards.

What will students learn in this course, and what practical assignments will they complete?

Throughout the course, students will learn to:— Zone spaces by dividing a venue into guest, seating, service, and technical areas.
Assignment: Develop a floor plan solution for a café, designating primary functional zones.— Calculate seating capacity, aisle width, and seating density.
Assignment: Arrange furniture in ArchiCAD, calculating seating capacity and aisle dimensions.— Design traffic flows for guests, waiters, and staff without intersections.
Assignment: Create a diagram of guest, staff, clean, and dirty dish movement.— Apply technical standards, ergonomic requirements, and public space standards.
Assignment: Review the floor plan solution against ergonomic, aisle, and functional zone requirements.— Select durable and safe materials, finishes, and furniture for a café.
Assignment: Create a finishing schedule, selecting commercial materials, coverings, and furniture.— Integrate conceptual designs from Photoshop and Procreate into ArchiCAD floor plans.
Assignment: Transfer conceptual mood boards and sketches into the working model and café layout.— Develop the concept and technical specifications for implementing a café project.
Assignment: Assemble the concept, floor plan solutions, finishing schedule, and technical specifications into a cohesive project.

Thematic Lesson Plan

  1. Concept Analysis, Target Audience Definition, and Visual Concept Creation— This involves studying the venue’s format, compiling an analytical table for the target audience and menu, and selecting relevant references.
    Outcome: A completed project analytical table and final conceptual mood boards in Photoshop or Procreate.2. Room Ergonomics and Layout Solutions in ArchiCAD— Calculating seating density, passage dimensions, furniture ergonomics, and creating the base plan in ArchiCAD.
    Outcome: An accurate plan for furniture and seating arrangement in ArchiCAD.3. Technological Zoning and Flow Logistics— Dividing guest and service areas, designing safe routes for patrons, servers, and clean/dirty traffic.
    Outcome: A graphic diagram illustrating the venue’s logistics and zoning.4. Material Specification and Final Portfolio Assembly— Selecting durable commercial coverings, compiling a finishing schedule, and preparing the final technical specification.
    Outcome: A complete professional portfolio of technical drawings and conceptual mood boards for the café.

Project Example

Дизайн, который продает: основы проектирования кафе
Project created at 05.10.2026