Initial Concept — «EXIT»
EXIT — a gadget brand inspired by the aesthetics of the 2000s. The brand’s devices help users easily and discreetly find an escape from awkward situations: uncomfortable conversations, unsuccessful dates, and unwanted encounters. The project ironically reinterprets everyday social problems by combining nostalgia, vibrant graphics, and a playful approach to design.Link to the old project:
https://portfolio.hse.ru/Project/271535#
AI-Driven Rebranding — «DISSOMA»
The concept and name were developed using ChatGPT.
Prompt: Develop a new name and brand concept for EXIT, a futuristic brand creating devices that help people escape awkward and uncomfortable social situations. Explore the idea of disappearance, dissolving into space, and escaping reality. Create a bold, unconventional, and memorable brand identity concept that feels modern, mysterious, and slightly provocative.
DISSOMA — a new interpretation of the original project with a more stylish, audacious, and futuristic character. The name merges the idea of disappearance with the word soma—meaning «body"—symbolizing the object’s dissolution into space. The new visual identity is built on fluid metal forms, cool silver tones, electric blue, pixelated graphics, and expressive typography. This rebranding transforms the nostalgic EXIT into a modern fashion-tech brand while preserving the core idea—the ability to vanish from any awkward situation.
Identity
Image generated with ChatGPT. Visual Identity Create a futuristic visual identity board for DISSOMA, featuring a metallic serif logo, an electric blue and silver color palette, Onest typography, liquid chrome textures, pixel graphics, and minimal star-shaped symbols.
Products
Image generated using ChatGPT. Design a futuristic sculptural handbag made of polished liquid chrome, featuring organic cutouts and a minimal DISSOMA logo. Present it in a dark luxury studio with dramatic blue reflections.
Image generated using ChatGPT. Create futuristic wraparound sunglasses with a reflective silver frame, black lenses, and fluid metallic details. Use a dark studio background with electric blue highlights.
Image generated with Recraft AI. Create a luxury product presentation featuring DISSOMA sunglasses, a metallic protective case, branded packaging, cleaning cloth, and authenticity card. Use black surfaces, chrome details, and dramatic studio lighting.
Image generated using ChatGPT. Design a futuristic Tamagotchi-inspired gadget with a liquid chrome body, black screen, rounded buttons, and a metallic chain. Place it in a dark studio with subtle blue reflections.
Packaging
Image generated using Magnific AI. 1. Design a minimalist black packaging box for a DISSOMA electronic device, featuring a metallic serif logo, flowing chrome graphics, electric blue highlights, and small pixel stars. 2. Show an open black luxury packaging box with a custom-molded insert designed to hold a futuristic Tamagotchi device and its chain.
Instructions
Image generated using Magnific AI. 1. Design an experimental fashion instruction cover for DISSOMA, featuring an oversized metallic logo and abstract liquid chrome. 2. Create an editorial magazine spread with futuristic device illustrations, minimal typography, and technical diagrams. Use a black background, silver chrome elements, and blue accents.
Product Card
Image generated using Magnific AI. Design two sides of a premium black product card for the DISSOMA Tamagotchi, combining a large metallic logo with technical diagrams, futuristic interface graphics, and minimal typography.
Staff Form
Image generated using Recraft AI. Create a realistic merchandise flat lay featuring a black baseball cap with blue metallic embroidery and a matching DISSOMA staff badge on a black lanyard. Place both objects on a brushed stainless-steel surface.
Space
Exterior
Image generated using ChatGPT. Design a futuristic DISSOMA flagship store with a sculptural, liquid-chrome facade, organic window openings, and large dark glass surfaces. Place the building on a realistic urban street at dusk.
Interior
Image generated with ChatGPT. Create a luxury futuristic store interior featuring polished chrome furniture, sculptural metallic arches, concrete walls, and electric blue LED lighting. Use a spacious layout with a sophisticated fashion-tech atmosphere.
Loyalty Program
Image generated using ChatGPT. Create a premium digital DISSOMA loyalty card displayed on a modern smartphone screen, featuring a silver background, black serif typography, chrome graphics, a QR code, and minimal interface elements.
Advertising Campaign
Image generated using Magnific AI. Create a large outdoor DISSOMA billboard with a white background, oversized metallic serif logo, fluid chrome graphics, and electric blue star accents. Photograph it from a low angle against a clear blue sky.
