dell’arte
Concept
The set design agency «dell’arte» is a full-cycle creative laboratory specializing in creating set design, from initial concept to final realization, for brands and productions.
For me, this project is an escape from minimalism and an opportunity for creative synergy—a way to tell a story to the consumer, a mode of nonverbal communication, a playful engagement with the viewer. Here, theatrical drama is paramount—as a visual element, as a semantic weight. But the set design never overshadows the actor; it never seeks to draw attention to itself, but rather complements the actor, striving for narrative coherence.
Improvisational comedy, though a form of theater, does not exclude its liveliness—hence the name «dell’arte.»
For me, set design is exactly like this—alive.
Manifesto
We are always «for» embellishment, «for» exaggeration, «for» hyperbole, because that is how we initiate dialogue and compel analysis and reflection. We move away from minimalism and understatement because we are not afraid of history or information—we are afraid of dismissing them and remaining empty.
We strive to tell you a story—a story that you will keep in your mind as a pleasant memory.
We don’t just produce a set; we create an impression. Just as theater cannot leave a person indifferent, we aim to leave impressions in hearts. Because theater itself, as a human, is alive—it breathes, it laughs, it gets angry, and it cries.
Guidelines
These are the artists who employ theatrical drama in their work.
Studying the visual language and handwriting of authors: Sean Hewitt, Tim Burton, Robert Wilson, Tim Walker
Market Analysis
Global Level
CREATIVE INDUSTRIES MARKETSET DESIGN MARKETEVENT MARKET
There is a risk: it makes no sense for brands with in-house production to hire my agency.
