Показать ценность предложения и продукта, выстроить путь к следующему шагу
Почему → Что → Как → Что дальше
Cover Slide Goal: Define the topic and conversational direction through value and outcome.
Formulate the topic by emphasizing the value or the result for the audience, rather than simply naming the product.
The cover slide must answer the question: «Why should I keep listening?»
If all other slides were removed, this screen alone must communicate the benefit of the discussion.
Step 2. Why
Объясните, почему тема важна именно сейчас и почему ей стоит уделить внимание
Show the reasons and context that make the conversation timely and meaningful.
Use facts, environmental changes, risks, or opportunities to create a motivation for action.
The audience must internally agree that the issue cannot be postponed.
Step 3. What
Ясно опишите продукт, решение или формат предложения
Explain it in simple language—avoiding excessive details and jargon.
Provide a holistic view: what exactly is being offered and what components make it up.
After this section, the viewer should be able to concisely summarize the core idea of the solution.
Step 4. How
Покажите, как решение работает и внедряется на практике
Outline the solution in clear, manageable steps and implementation phases.
Show the journey from start to finish in a logical sequence.
The clearer the process, the lower the barrier to decision-making.
Step 5. What’s Next
Переведите интерес в конкретное действие и понятный формат продолжения
Formulate precisely how the audience can continue working after the presentation.
Remove ambiguity—show the steps, format, and entry point.
The individual must understand what to do next and how accessible it is to them.
Step 6. Final
Закрепите ключевую пользу и оставить опорную мысль
Capture the key value proposition in a short, memorable phrasing.
Connect the finale to the initial motivation from the «Why» section.
The final screen must retain the core meaning while gently guiding the user toward continued engagement.
