Cover Slide Objective: Establish the topic and direction of the conversation through value and outcome.
Formulate the theme around the value or result for the audience, rather than the product name.
The cover slide must answer the question: «Why should I continue listening?»
If all other slides were removed, the value proposition of the discussion must be clear from this single screen.
Step 2. Why
Объясните, почему тема важна именно сейчас и почему ей стоит уделить внимание
Demonstrate the reasons and context that make the conversation timely and meaningful.
Use facts, environmental shifts, risks, or opportunities to create a call to action.
The audience must internally agree that the issue cannot be postponed.
Step 3. What
Ясно опишите продукт, решение или формат предложения
Explain it in simple terms, without overwhelming the reader with details or jargon.
Give a holistic picture: what exactly is being offered and what it consists of.
After this section, the viewer should be able to briefly summarize the essence of the solution.
Step 4. How
Покажите, как решение работает и внедряется на практике
Outline the solution into clear steps and application stages.
Show the journey from start to finish in a logical sequence.
The more transparent the process, the lower the barrier to decision-making.
Step 5. What’s Next
Переведите интерес в конкретное действие и понятный формат продолжения
Define precisely how the audience can continue working after the presentation.
Remove ambiguity—show the steps, the format, and the entry point.
People must understand what to do next and how accessible it is to them.
Step 6. Finale
Закрепите ключевую пользу и оставить опорную мысль
Capture the core value proposition in a short, memorable statement.
Connect the conclusion back to the initial motivation from the «Why» section.
The final screen must retain the message and gently guide the user toward continuing the conversation.
