My name is Sonya Yakubova I’m a designer who believes that every visual has a story to tell.

Exploration. I begin by getting familiar with the project, understanding its goals, values, and visual identity. I also consider the audience and the message the design should communicate. Idea Generation. After exploring the project, I come up with different creative directions and choose the one that best represents its purpose and personality.Visual Design. I experiment with typography, color palettes, shapes, and layouts to create a recognizable visual style. I compare different approaches and refine the most successful ideas.Final Design. Once the visual direction is established, I combine all the elements into a complete design and adapt it to different formats and applications.

Challenge:How can a cosmetic brand stand out through a unique and recognizable visual identity? The brand aims to combine skincare, natural ingredients, and a playful aesthetic while creating packaging that attracts attention and communicates the product’s personality.Creative Direction:Inspired by fresh citrus fruits, flowers, and natural elements, I created a colorful visual identity that combines playful illustrations with simple and elegant packaging. The design uses vibrant colors, organic shapes, and decorative details to create a fresh and distinctive look.Outcome:A cohesive and memorable visual identity that gives the cosmetic brand its own character. The combination of expressive illustrations, warm colors, and minimal packaging creates a recognizable design that reflects the brand’s freshness, creativity, and personality.

Challenge:How can the culture of traditional Russian peasant life be presented through a visually engaging book? The project aims to explore and preserve the history, traditions, architecture, and everyday customs of Russian peasant culture.Creative Direction:Inspired by traditional wooden architecture, folk ornaments, and historical photographs, I developed a visual concept that reflects the atmosphere of rural life. The book combines warm natural colors, expressive typography, and authentic imagery to create a connection between historical heritage and contemporary editorial design.Outcome:A thoughtfully designed book that introduces readers to the culture and traditions of Russian peasant life. Through a combination of photography, typography, and carefully structured layouts, the publication transforms historical research into an engaging visual and editorial experience.

Challenge:How can a bakery create a distinctive and recognizable brand identity that reflects its personality and creates an emotional connection with customers? The project focuses on combining traditional baking culture with a playful and contemporary visual style.Creative Direction:Inspired by traditional Kozuli gingerbread, hand-drawn illustrations, and the craft of baking, I developed a playful visual identity built around expressive graphic elements. The design combines warm brown tones, bright pink accents, custom illustrations, and friendly typography to create a unique and memorable brand aesthetic.Outcome: A cohesive visual identity that brings the bakery’s character to life across different brand touchpoints. From packaging and interior elements to social media design, the branding creates a recognizable and welcoming atmosphere while highlighting the bakery’s creative approach and cultural inspiration.

Challenge:How can an upcycled clothing brand communicate the idea of sustainability and individuality through a distinctive visual identity? The project explores how discarded fabrics and textile leftovers can be transformed into unique clothing pieces with a new life and purpose.Creative Direction:Inspired by fabric scraps, patchwork, and the combination of different textile patterns, I developed a visual identity built around the idea of mixing and reassembling materials. The design combines contrasting patterns, stripes, polka dots, and soft natural colors to create a playful aesthetic that reflects the diversity of fabrics and the handmade nature of upcycled clothing. Outcome:A recognizable and expressive brand identity that celebrates creativity, sustainability, and individuality. Through a combination of textile-inspired graphics, bold patterns, and distinctive clothing applications, the branding communicates the idea that every fabric piece has its own story and can become part of something new.

Challenge:How can a publishing house dedicated to Russian literature in Turkey create a visual identity that connects two different cultures? The project aims to bring Russian books closer to Turkish readers while reflecting the cultural connection between the two countries. Creative Direction:Inspired by traditional Russian and Turkish ornaments, decorative patterns, and handwritten lines, I developed a visual concept that combines elements of both cultures. The design brings together distinctive motifs, ornamental details, and expressive typography to create a visual dialogue between Russian and Turkish artistic traditions.Outcome:A distinctive visual identity that reflects the cultural connection between Russia and Turkey. Through the combination of traditional ornaments, graphic elements, and contemporary editorial design, the branding creates a recognizable identity for the publishing house while celebrating the shared appreciation of literature and cultural heritage.