«Draft» is a media platform focused on literacy in advertising and digital spaces. The project analyzes real-life advertisements—banners, brand posts, websites, and product cards—identifying errors, explaining Russian language rules, and suggesting revisions. Special attention is given to the appropriateness of colloquial forms and linguistic play within specific texts. Visual «before and after» breakdowns, brief guides, and reader finds encourage a more careful approach to language, helping users create well-written, clear, and expressive publications.