Избушка — это не просто место, где покупают сувениры. Это пространство, где оживают герои и символы русских народных сказок.
Каждое изделие несёт в себе частичку волшебства, старинных легенд и доброй сказочной мудрости.
Избушка — место, где сказка становится явью.
Ребрендинг
В начале создания проекта я попросила Gemini придумать новый логотип, основную палитру бренда и шрифтовое решение.
«I want to design a modern, architectural, and sophisticated brand identity for 'Izbushka', a luxury boutique of magical artifacts. We are moving completely away from traditional, outdated folklore and decorative huts toward abstract geometric symbolism.Logo Design: Create a sleek, minimal geometric icon that symbolizes a stylized portal/hearth (abstracting a cabin structure) using thin, precise, sharp lines. Pair it with clean, elegant, modern sans-serif typography reading 'ИЗБУШКА' and 'БУТИК ВОЛШЕБНЫХ ПРЕДМЕТОВ'.Color Palette: Use a strict, high-end palette consisting of deep matte anthracite charcoal, pale stone white, and cool brushed steel accents.
Style: Editorial design, high-end branding, clean professional studio layout, 8k.»
Носители айдентики
My Prompt:
«I need a professional mockup of business cards for my brand 'Izbushka'.
Composition: A stack of minimalist business cards laid out cleanly on a neutral light-grey architectural concrete surface.Materials & Details: Premium heavy textured pale stone paper with matte black debossed printing. The top card features our geometric portal/hearth logo and the clean 'ИЗБУШКА' typography with subtitle.Style: Architectural minimalism, elegant shadows, top-down editorial presentation shot, high-end branding mockup.»
For the brand 'Izbushka', I need a seamless background pattern called to use across our packaging and textures.Concept: It should be a continuous, intricate geometric grid inspired by deconstructed Slavic ornaments, protective symbols, rhombuses, and triangles, but rendered as a clean, modern architectural line-work rather than a rustic embroidery.
Color & Style: Deep matte anthracite background with the pattern lines stamped in cool brushed steel foil, creating a subtle, high-end tactile feel. Professional vector pattern design, dark moody luxury aesthetic.»
My Prompt:
«I need a minimalist product tag mockup for the 'Izbushka' collection.
Composition: A stack of custom die-cut paper tags with angled corners, neatly layered on a textured concrete background.
Details: The paper is thick, matte pale stone with a subtle grain. Our geometric portal logo is delicately pressed into the paper using blind debossing (no ink, just deep clean impression). The tags are tied together with a thin, shimmering silver metallic cord.Style: Clean, architectural, premium craftsmanship look, soft natural shadows.»
My Prompt:
«Create a packaging mockup showing two luxury shopping bags for the 'Izbushka' magical artifact boutique.The Dark Bag: Made of heavy matte deep anthracite paper, fully covered with our geometric 'Obezhaya Vyaz' pattern in silver foil, featuring a central clean label with our portal logo and black satin handles.The Light Bag: Made of pale stone textured paper with the same pattern, white satin handles, and a contrasting dark badge for the logo.Style: High-end retail packaging presentation, studio lighting, sharp focus, photorealistic.»
My Prompt:
«A comprehensive brand identity and packaging mockup presentation for 'Izbushka', a luxury boutique of magical artifacts.
Composition & Layout: A top-down editorial flat lay of various branded items arranged harmoniously on a neutral, textured light-grey architectural concrete surface.
Elements Included:
1. A large matte deep anthracite paper shopping bag with black handles and our silver foil geometric portal logo and
'ИЗБУШКА' typography.Elements Included:
A large matte deep anthracite paper shopping bag with black handles and our silver foil geometric portal logo and
'ИЗБУШКА' typography.
A stack of luxury matte dark grey gift boxes in descending sizes with silver foil branding.
Rolled sheets of pale stone wrapping paper featuring the subtle geometric 'Obezhaya
Vyaz' pattern.
Three dark translucent glass apothecary bottles with silver stoppers and labels.An open grey felt jewelry box containing a silver pendant necklace.
A stack of thick textured pale stone business cards/tags tied with a silver cord.
A dark grey felt envelope pouch with a snap button, holding an authenticity certificate.
• Style: Sophisticated architectural minimalism, moody luxury branding, studio lighting, photorealistic editorial product presentation.»
Постер
My Prompt:
«I want to create a clean, minimalist advertising poster for 'Izbushka' presented on a presentation board.
Layout & Background: A vertical poster format centered on a neutral, textured light-grey architectural concrete background. The poster itself has a warm pale stone background color.Visual Element: A high-end macro photo of a dark translucent glass apothecary bottle. Around its neck hangs a fine silver chain with our geometric portal pendant.Typography: Elegant, thin sans-serif typography on the right side reading 'НЕ ПРОСТО СУВЕНИР. АРТЕФАКТ.' at the top, and 'ИЗБУШКА' at the bottom right. Premium editorial design, museum-grade aesthetic.»
Мерч
My Prompt:
«I need a presentation mockup showcasing a collection of three minimalist notebooks for 'Izbushka'.
Composition: Three dark anthracite grey hardcover notebooks with elastic bands and bookmark ribbons, neatly arranged side-by-side on a light grey concrete surface.Designs: The left notebook features our clean geometric portal logo and 'ИЗБУШКА' text stamped in silver. The middle notebook is fully covered with our debossed geometric pattern with silver foil details at the bottom. The right notebook features a minimalist linear feather icon.
Style: Clean architectural presentation, top-down studio lighting, premium stationery branding.»
My Prompt:
«Create a product presentation mockup of ritual glass bottles for
'İzbushka'.
• Items: Two apothecary-style glass bottles made of translucent smoky dark grey glass with stoppers, placed side by side on a light grey concrete surface.
Details: The left bottle has a fine silver chain with our geometric portal pendant hung around its neck. The right bottle features a minimal linear feather icon delicately laser-etched onto the glass surface.
• Style: Clean studio lighting, high-end mystical artifact retail look, sharp focus, luxury editorial presentation.»
