About the Brand
Primitive Buro is an experimental studio established in 2023 by designers Nikita Gorshkov and Alexandra Ivanets, with a focus on object design. Its foundation lies in an interest in materials, technologies, form, and context. The studio creates small-run and unique items at the intersection of design and art—readymades and functional sculptures—by combining handcraft and industrial production techniques.

Brand DNA
The DNA of Primitive Buro is forged at the intersection of post-industrial culture, fashion, architecture, and contemporary art. The studio is characterized by experimentation with material and construction, exposed joints, traces of the manufacturing process, deliberate incompleteness, and a combination of the crude and utilitarian with the more decorative and emotional.
Brand Value Proposition
An experimental approach to the subject itself, without being tied to a single technology or formal language.

Target Audience
Entrepreneurs, representatives of creative industries, architects, designers, artists, collectors, and professionals from fashion, music, media, and technology—anyone who values the origin of an object, its concept, authorship, and limited availability.
Competitors
1. Irony Elements 2. Letter You 3. Heiko Bauer
Problem Statement
1. Lack of a cohesive visual identity
2. Insufficient recognition
3. Branding does not match the caliber of the product
4. Absence of a unified visual system
Task
The main objective is to create a cohesive visual design system that can transform Primitive Buro from a state of individual artistic projects with strong, distinct pieces into a unified, professionally recognized brand. The new system must make the brand recognizable regardless of the specific piece or collection and allow for the integration of works that differ greatly in form and material within a single visual field.
Carriers
List of media:
1. Exterior advertising
2. Business cards
3. Catalog
4. Website prototype
5. Publication templates
6. Transport packaging
7. Product passport
8. Merchandise
Thank you!




