Sitik — A New Vibe
As part of the evolution of the CityDrive car-sharing service, Sitik has taken on a fundamentally new, dynamic character, directly inspired by the aesthetics of modern youth culture and street style. Sitik retains its spark, giving it a vibrant and energetic form. Torn letterforms and sharp starbursts visualize drive and speed, transforming the classic image of urban transportation into a piece of digital art. Green paired with deep blue creates a vibrating contrast that instantly catches the eye, whether on smartphone screens or on vehicle wraps.
Original size 1441x530
Color Palette
The saturated bright green hue transitioned from CityDrive—it serves as the bridge of continuity and is responsible for instant recognizability.The rest of the palette colors are entirely new: the blue and lime green add to the visual concept of volume, contrast, and digital character. Together, these shades form a visually pleasing gradient.
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