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So, I decided to run a poll on my social media and asked friends and acquaintances: «What is your favorite handbag brand in Tanzania?» I wanted to find out what was currently popular and where people were buying great bags.
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What I was told
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It turned out the market is oversaturated with this kind.
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It turns out it’s not that hard, but it is a bit pricey for just one bag. So, I ordered one small parcel with three bags.
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And then it started, it went. Three bags turned into four, then five, six, seven…
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Fika Haus is a brand that solves three main problems in the Tanzanian bag market.
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Moodboard: the mood and feeling you want to achieve through branding
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What will we be working on?
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Brand Advocates
