The Problem
Familiar forms and everyday objects are perceived as self-evident.
Solution
Distortion of familiar forms and meanings through artistic experiments that allow for a new perspective on reality.
About the Brand
A brand of original works that explores the distortion of reality through unconventional forms, unexpected combinations, and the reinterpretation of the familiar.
Target Audience
Art and Design Enthusiasts
are interested in experimental forms and original works
Self-Expression Enthusiasts
choose unique subjects that reflect their individuality.
Brand Platform
Positioning:
A brand of original artworks that explores the distortion of reality.Mission:
To reinterpret the familiar through artistic experimentation.Target Audience:
People interested in contemporary art, design, and self-expression.Values:
Experimentation, originality, play, and freedom of interpretation.Rational Advantages:
Original artworks with unusual forms, functions, and concepts.Emotional Advantages:
Surprise, curiosity, and a new perspective on everyday life.Competitors
Direct Competitors:
Liars Collective, .solutions, SERIOUS ABOUT, and Katya Snap are independent creative projects and brands that work with authorial design, unconventional visual solutions, and an experimental approach to object creation. They compete for an audience that values originality, conceptual depth, and items with a unique character.
Indirect Competitors:
A+V, GES-2 shop, and Random Projects Studio — projects situated at the intersection of design, art, and visual culture. They offer an alternative to mass-produced goods by providing original items, designer pieces, and art objects. Their strength lies in their established cultural environment and wide selection of unique items, though the distortion of reality as a core concept is not necessarily their primary focus.
Project Team
Thematic Collections:
1. Author’s Object Series2. Form and Prototype Development
3. Functional, Decorative, and Experimental Objects
Visual Research:
1. Analysis of Distortion Mechanisms in Visual Arts2. Systematization of Artistic Techniques
3. Catalog of Visual Examples
4. Analytical and Experimental Spreads
Identity Design (Identica):
1. Logo and Typography2. Color System
3. Graphic Elements
4. Corporate Documentation
5. Online Assets
6. Merchandising
Packaging and Print:
1. Packaging Construction and Design2. Labeling and Marking
3. Informational Inserts
4. Supplementary Print Materials
