1. Media Goal Description
«BioBeat» — media about gadgets, biohacking, and a scientific approach to amateur sports.Mission: to translate the jargon of sports trackers into language understandable to any layperson, helping beginners in this field progress without injury and with confident advancement.
Business Goal: To create a media platform with a monthly audience of over 150,000 unique users within 12 months, monetizing through native advertising from local businesses, glamping sites, rental services, and special brand projects.
Editorial Goal: To build a community of conscious travelers by providing well-researched, editorial-tested itineraries complete with clear timelines and budgets.
2. Thematic Trends in Future Media
: sports and practical advice on body physiology.: analysis of sports metrics, equipment selection based on tests, endurance physiology for amateur athletes.: comparative guides reviewing smartwatches and heart rate monitors, analysis of blood tests before and after a marathon, interviews with dietitians and sports coaches.
3. Competitors and their analysis
The website https://wordstat.yandex.ru. was used for analysis.
The query «sport» alone numbers in the millions. Therefore, to conduct a clearer analysis, we selected the magazine «Marathoner.»
One of the strengths of «Marathoner» is its current competition calendar. However, it lacks deep analysis of fitness gadgets and in-depth physiological breakdowns.
4. Distribution Channel
YouTube / VK Video: In-depth, long-form gadget reviews, sensor comparisons, and interviews with sports trainers.Strava Club: An exclusive media club on Strava for hosting virtual challenges and uniting athletes.
5. Target Audience Description
Anna, 28 years old.
Project Manager, running for 1 year.
Context: Preparing for their first official half-marathon, they are worried about injury or «hitting the wall» during the race.
Job to Be Done (JTBD): «When I’m training for a new athletic challenge, I want a clear checklist for gear, nutrition, and pacing so that I can complete the distance with enjoyment and without injury.»
Barriers: A flood of contradictory advice from the internet («drink water every 2 km» vs. «don’t drink at all»).
Denis, 31 years old.
Engineer, enjoys trail running.Context: Purchases specialized gear and heads to mountain starts.JTBD: «When I’m heading to a race in harsh conditions, I want to see independent durability tests for the gear and the watch’s autonomy to be confident in my equipment away from civilization.»Barriers: The high cost of making a mistaken gear choice.
6. Unique Selling Proposition
3 key unique selling propositions that set this media apart from classic running and fitness communities:
Data-driven analysis: We don’t write abstract reviews about «beautiful sneakers»; we rigorously test gear and gadgets through 100-kilometer runs, measuring metrics like heart rate and blood sugar.
Interactive infographics: Each article is supported by a clear visual guide to decode metrics from your smartwatch (HRV, Sleep Score, Training Load), along with actionable advice on «what to do right now.»
Evidence-based approach: All articles covering nutrition, recovery, and supplements are peer-reviewed by a sports physician or physiologist and include mandatory citations of scientific research.
