An independent design studio that creates visual systems for musicians, bloggers, showrooms, and independent brands—from digital communications to physical merchandise. The project presents a model for scaling individual design practice into a specialized creative studio operating at the intersection of creative industries. The author’s methodology is maintained at the level of creative direction, while the production aspect is scaled in the future through a team of specialists and a network of partners.

The studio’s primary client is not the end consumer of merchandise, but rather an industry creative professional who needs to develop their own visual product.