I have been involved in embroidery for about five years, and I have experience in this field. Additionally, I am a member of several communities and know people who promote their embroidery work.

The Problem
The embroidery community is growing, but high-quality, structured information and patterns for embroidery enthusiasts are scattered across various VK groups.

Solution
Launching a specialized media platform and magazine addresses the audience’s need for quality content, inspiration, and ready-made tools for creativity.

Women aged 15 to 55 who are passionate about cross-stitch embroidery.Additional Audience — pattern designers, manufacturers of hoops, magnets, and other accessories.

«Craft Formula» — a large-scale event in Russia dedicated to handicrafts and creative hobbies. It is held offline only in Moscow and St. Petersburg one to two times a year.

«Time to Embroider» is a magazine for cross-stitch enthusiasts. It is published seasonally and sold on Ozon and Avito. The print run is limited, and issues are not sold after the season concludes.

Emotional Benefits:
Creating and developing a creative community
A space for sharing experience and ideas
Inspiration and aesthetic pleasurePractical Benefits:
An accessible online format for everyone
Promotion for beginner and experienced scheme designers and manufacturers
Practical benefit for developing your favorite hobby

Values
Creativity
Accessibility
AestheticsCharacter
Parent
Friend