This project demonstrates how AI can be used to redevelop brand identity. The original project, Ethno-Festival «KOSH, ” is a contemporary cultural space dedicated to reinterpreting nomadic traditions within the context of the 21st century. The project merges music, art, crafts, and sports, creating an environment for interaction. The festival is based on the concept of nomadism as a state of movement, search, and the formation of one’s own path. „KOSH“ strives to break down the boundary between tradition and modernity.
Ethno-festival «KOSH»
AI-Driven Rebranding
I began working on renaming the festival using ChatGPT 5 while preserving the original concept.Prompt:
The «KOSH» brand is an ethno-festival dedicated to reinterpreting Kazakh traditions in a new way. We need to rebrand the brand. Suggest a new name, colors, and a logo.
Ethno-festival «OZEN»











