The Pace of Your Movement.
The Freedom of Your Path
Movement is more than just getting from point A to point B. It is an opportunity to explore the city, change plans on the fly, and get closer to what truly matters.At the heart of design lies the metaphor of speed and journey: dynamic lines symbolize continuous forward motion, personal ambition, and the freedom to choose one’s own direction. Contrasting colors emphasize the energy of the big city and the character of a generation unafraid to push past convention.«CITIC» is a car-sharing service for those who chart their own course. Because it’s not just about where you’re going, but how you choose to move toward your goal.
We decided to move the mandatory logo of the Moscow car-sharing service to the signature orange section to maintain graphical integrity and emphasize motion.
