Identity for the experimental youth branch of CityDrive—Citica

The core of the concept is a new interpretation of the signature spark. Its elements are inverted and transformed into sharp peaks, forming graphics that convey a sense of perspective, depth, and forward momentum.The angular forms and monumental typography create a bold visual language that reflects the ambitions of the younger generation: to not be limited by the familiar, but to seek out their own opportunities and look beyond the obvious. The graphic elements seem to set a direction, transforming the automobile into a part of a continuous journey toward new horizons.«CITIC» is your starting point for new heights. Not just following a route, but defining where it will lead.