Goal: To provide designers with practical tools for integrating AI into their daily workflows.
Objectives:
To teach using ready-made templates and prompts.
To showcase real-world case studies and ROI.
To build a community of practitioners.
Future Media Themes: Segment + Narrow Topic
Target Audience: designers and art directors (ages 25–35) who work in studios and product teams, utilizing Figma, Adobe, and Midjourney.
Narrow Topic: the practical application of AI in design—from idea generation to the automation of routine tasks.
We focus on those who are already working in the industry and wish to increase their efficiency, not on beginners.
Competitor 1: Telegram channel about AI and design
Platform: Telegram.Content: AI model collections, news, rare case studies.
Strengths: Consistency, strong visual presentation.
Weaknesses: Lack of practice, no ready-made templates.
Tools: Posts, collections, rare polls.
«This channel has good reach, but it lacks practical value—that is exactly what we are going to address.»
Competitor 2: VK community for designers
Platform: VK.Content: long-form articles, tutorials, discussions.
Strengths: in-depth topic coverage.
Weaknesses: low engagement, slow adaptation to new tools.
Tools: articles, discussions, reposts.
«There is a lot of theory here, but not many quick solutions—we will focus on speed and applicability.»
Competitor 3: YouTube channel analyzing neural networks
Platform: YouTube.
Content: reviews, tutorials, comparisons.
Strengths: visual clarity, detailed breakdowns.
Weaknesses: long format, difficulty finding specific information.
Tools: video, playlists, comments.
«Video is an excellent format for demonstration, but it is not always convenient for quickly searching for solutions—so we will provide concise and impactful materials.»
Distribution Channel
Primary channel: Telegram channel as the distribution core.
Auxiliary channels: VK for long-form content, YouTube Shorts for quick case studies.
Why these channels:
Telegram: convenience for collections and guides
VK: long articles and discussions.
YouTube Shorts: viral examples and fast reach.
We use different channels for different types of content—this allows us to reach the audience where it is most convenient for them.
Character 1: Anna, Art Director
Name: Anna, Art Director, 32, Moscow, product studio.
Needs: to quickly implement AI tools and demonstrate ROI to management.
Pain Points: lacks time for experimentation; finds it difficult to communicate AI’s value to her team.
Media Consumption: reads Telegram in the mornings and watches Shorts while commuting.
Media Value: ready-made case studies and checklists that can be applied immediately.
«Anna is our key character—she makes decisions and influences the team, so the content must be as practical as possible.»
Character 2: Maxim, Designer
Name: Maxim, Designer, 28 years old, Saint Petersburg, Freelancer. Needs: To automate routine tasks and find new tools to accelerate his work. Pain Points: Overload of information; difficulty discerning what actually works. Media Consumption: Follows Telegram channels and occasionally watches YouTube. Media Value: Curated lists of tools with practical use examples.
«Maxim is looking for quick fixes—he needs ready-made templates and examples, not theory.»
Character 3: Elena, Junior Designer
Name: Elena, junior designer, 23 years old, Kazan, works in a studio.
Needs: to learn how to use AI and keep up with colleagues.
Pains: lacks fundamental knowledge; finds it difficult to grasp the tools.
Media Consumption: reads articles on VK, watches Shorts.
Media Value: simple explanations and step-by-step instructions.
«Elena is just starting to work with AI—she needs fundamental materials that will help her quickly get up to speed.»
Character 4: Igor, Product Manager
Name: Igor, Product Manager, 30 years old, Moscow, Product Team.
Needs: To understand how AI influences design processes and to evaluate ROI.
Pain Points: Difficulty quantifying the real benefit of implementing AI.
Media Consumption: Reads short summaries on Telegram, watches videos occasionally.
Media Value: Case studies with measurable results and ROI calculations.
«Igor makes decisions about implementing tools—he needs data and numbers, not just descriptions.»
USP 1: Practical guides with ready-made prompts
USP 1: Ready-made prompts and templates that you can copy and use immediately.
Example: «Midjourney Prompt for Concept Generation:„Create 3 distinct concept designs for a mobile app onboarding screen for a design tool AI assistant. Style: clean, modern, minimal UI with a calming blue-purple gradient background. Include one screen with a large hero illustration of a designer working with AI tools, one with a step-by-step tutorial flow, and one with a „get started“ CTA. Use flat vector illustration style, no photorealism. Keep text placeholders minimal. High detail, 4:5 aspect ratio, 1024×1280 px.»Value: Saves time, provides quick results.
