I am developing a web service featuring ready-made, customizable graphic presets that react to live audio input.
The service supports two operational modes: Decorative and Workshop. This distinction exists because I see two practical applications. The first is to supplement a space with abstract visualizations that could interact with music. The second is to prepare my creative assets more deeply, where customization is necessary.
Problem Statement
Problem 1. Creating impactful and deep audio reactives requires technical skill and professional software.
Even among professional designers, it is difficult to dive into TouchDesigner and build a flexible infrastructure. Often, there isn’t enough time or knowledge for this.
Solution 1. A web-based platform featuring ready-made advanced presets and customization capabilities.
Problem 2. Escapism or digital decor. How to complement a space without using background clips from 2007 or hanging LED strips?
For many people, businesses, and others, media carriers have become a full-fledged canvas, a means by which they fill spaces with clips and more. But how can this experience be made more custom, more sophisticated?
Solution 2. A web platform featuring ready-made advanced presets and customization options
Target Audience
Competitors
To outperform competitors, one must possess technical and artistic depth, accessibility, and customization.
Brand Platform
Position. A web editor and player rooted in audio reactivity, delivering unique, high-quality solutions.Mission. To reassemble complex technical phenomena, making them accessible without losing their charm.Character. Voland. Honest, fair, noble, and even merciful. Yet mysterious and magical.USP. The secret sauce recipe is available to everyone—the dish is already prepared. Just try it.Essence. Cutting-edge technology is accessible without specialized knowledge.
Roadmap
10–12. Visual research development
+4 presets for the web service
Start of identity development
Product UI research for the website interface01–03. +4 presets, thus the art portion is complete
Integration of the tool into live world events
Promotional collaborations with artists; creating presets
Launch of merchandise and an event with preset testing04–05. Service launch into public access
Packaging of the work completed during the academic year
Defense of the final qualifying project
Selling to Sberbank
