About the Brand
Whoosh — a technological service that allows you to rent electric scooters and e-bikes for daily commutes.
The brand helps overcome short urban distances, saves time, and allows users to choose the most convenient route.
The trip becomes part of the familiar city rhythm: the journey to the subway, moving between appointments.
Key Idea: The city becomes more accessible when movement is easier.
Brand Values
The Whoosh concept is founded on three principles:Safety
Comfortable and confident movement within the urban environment.Technology
Leveraging digital solutions for a simple and intuitive user experience.Time Value
The ability to accomplish daily tasks faster and dedicate more time to oneself.
Brand Character
Whoosh is associated with active city life, mobility, and freedom of choice. The brand’s character combines technological precision with lightness. The service must feel fast and modern while remaining intuitive and accessible.
Sound Concept
The concept is fundamentally rooted in user experience: a person initiates movement, navigates through the city, and reaches their desired destination.
This sequence forms the basis of the sonic solution:
Impulse — the start of the action, the interaction with the technology Movement — freedom, airiness, speed, and development Arrival — stability and comfort
Sound Logo
Audio logo — the most compact expression of the Whoosh identity.Its realization directly reflected the overall sonic solution.
Musical Theme
The musical theme is designed for use in advertisements, Reels, social media, and other digital communications. WhooshThe rhythmic foundation of the tracks supports a sense of momentum, airy textures add lightness, and the contemporary electronic sound signifies the technological nature of the service.
