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Know. Video content for the GEF party

Longread translated automatically

Brief and Concept

On October 2, 2026, as part of the Global Event Forum held in Zavidovo, the «Znati» partnership and speaker reception took place. Our task was to design a video content photo booth for projection onto the walls of the «Boudoir» hall. The video montage had to align with the overall creative concept of the event, blending the aesthetic of aristocratic backstage life with ironic references to event production work.

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The video content explores the culture of 19th-century handwriting, when calligraphy was part of social etiquette and a way to demonstrate one’s education. Phrases are projected onto fabric and walls, being generated before the audience’s eyes: a pen touches paper, ink leaves smooth lines that gradually form handwritten text. The content references well-known literary texts from the 19th century that deliberately highlight the wordplay between «to know» and «I know.» In this way, we connect a sophisticated past with the event-driven present.

Video Fragments

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Video in Space

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Photo: Denis Yakovlev

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Task Distribution

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Lera Titova:


• Visual style development
• Accent calligraphy
• Compiling and refining photographic material
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Bogdan Ivanov:


• Video Concept • Text Research • Camera Operation • Video Post-Production
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Anastasia Sumbayeva:


• Storyboard development
• Composition revisions
• Handwritten text set
Original size 4899x1351
Know. Video content for the GEF party
Project created at 23.10.2026