Original project—a vector animation where a wanderer falls under the spell of a mysterious forest rave.
I developed the rebranding idea, based on an existing plotline, using Chat GPT. The concept originated from the house in the original cartoon where the main character ends up. From this, I developed the idea of creating a venue that would merge Russian mythological codes with rave culture. Chat GPT suggested the concept of an urban tea house.
STARTUP
«Zavarukha» is a rave-teahouse that merges the culture of tea rituals, electronic music, and the mysticism of Russian folklore. It is a space where the traditional ritual of tea-drinking meets the energy of rave culture: during the day, you can gather with friends for tea, and in the evening, you can immerse yourself in DJ sets and the atmosphere of nocturnal movement.The interior combines modern club aesthetics, natural materials, and imagery from Russian mythology. Guests will find themed rooms dedicated to the Rusalka, Leshy, and Kikimora, each with its own color palette, character, and central art piece. The main area with the DJ booth serves as the heart of the establishment.Text generated with Chat GPT
Prompt: Come up with a description for the rave-teahouse «Zavarukha» at the intersection of tea drinking and music. Add a feature related to Russian mythology to the venue.
IDENTITY
I started the search with a new style for the project. The final version and justification from ChatGPT: the clay visualizes the concept of «ZAVARUKHA"—a place where everything melts from tea and music. Under the influence of heat, the forms become soft and fluid, as if the brew is releasing its flavor, and the music changes the space and the people.
The logo was generated in Krea to preserve high texture quality, and the color palette was defined in Adobe Color.
Prompt for the main logo: Create a three-dimensional plasticine logo for «ZAVARUKHA”—the letters as if melted by the heat of tea and the vibrations of music. Add plasticine stars and a vinyl record motif, textured uneven surfaces, expressive volumes, and the aesthetics of Russian folklore combined with underground rave. Palette: dark green, burgundy, the color of old bone. The logo should be cohesive, recognizable, bold, and professionally executed.Prompt for the vector logo: Convert the provided final logo „ZAVARUKHA“ into a simplified white vector version. Preserve the recognizable silhouette, the original letterforms, and the key elements of the logo
I also decided to create a mascot for the brand that can be used on product packaging.
Main Prompt: A surrealistic, stylized bust of a mermaid girl with wavy green hair and headphones, surrounded by floating miniature cups and teapots. Liquid paint is dripping over the glossy clay sculpture. A dark, cinematic background, dramatic studio lighting.
Vector Prompt: Convert the provided final image into a simplified white vector version. Preserve the recognizable silhouette, the original shape of the letters, and the key elements of the character.
PRODUCT
The primary product selected was a tea set, which includes tea leaves and a vinyl record. It was generated using Gemini to maintain cinematic lighting.
Prompt: A photo collage consisting of four panels, showcasing an exclusive gift set in the dark green color scheme of the «ZAVARUKHA» brand. The images feature a unique ceramic mug in the shape of a stump, loose-leaf tea with a knitted heating pad, and a vinyl record with a stylized mermaid mascot.
SPACE
The «Zavarukha» halls are an immersion into the world of Russian folklore through contemporary rave culture. Each hall embodies a distinct persona: the mystical Kikimora set in a boggy atmosphere, the enigmatic Rusalka with aquatic motifs, and other fairy-tale spaces defined by unique lighting, textures, and ambiance. Together, they create an unconventional venue where Slavic mythology converges with tea, music, and the urban underground.
Text: Chat GPT
Prompt: Describe the «Zavarukha» rave-tea rooms at the intersection of tea ceremonies and music. Tell us about the unique design features of the halls.
Reinventing the interior design of rave tea rooms.
Generated in Ideogram
Prompt: Make realistic view of teapot interior. Use colors from the picture and graphic elements as part of a decor
The entrance area was also generated in Ideogram, based on the acquired halls.
KEYWORDS
For the posters, I asked ChatGPT to come up with an advertising slogan for the brand; we chose «Brew the Rhythm.»
AI networks and tools used: Qwen Leonardo AI Ideogram AdobeColor WhatTheFont ChatGPT
«Zavarukha» is a modern tea house that merges the culture of shared tea rituals with music and imagery from Russian folklore. The space is designed for gathering with friends, engaging in long conversations, discovering artisan tea blends, and enjoying musical evenings.The venue’s unique feature is its themed rooms, each inspired by a specific character from Slavic mythology. The figures of Kikimora, Leshy, Domovoy, and other entities are brought to life through the interior design, lighting, materials, and soundscape.Text generated with Chat GPT
Prompt: Create a description for the rave tea house «Zavarukha» at the intersection of tea and music. Add a feature to the venue related to Russian mythology.
