Concept
Media reveals the hidden side of CGI—everything behind the creation of that perfect render.
The project goal is to make the process of creating CGI graphics understandable and engaging for both industry professionals and the general public.
The core idea is that we are not just showcasing a beautiful render; the focus is specifically on how it is made and what it is composed of.
Future Media Topics
Segment
> CGI / 3D
Media sits at the intersection of professional 3D content and media targeting a broad audience.
Narrow Topic
> Deconstructing the process of creating specific CGI frames and visual scenes.
Each episode focuses on a single render—it could be from games, films, television series, VFX projects, or independent artist works.
The main content mechanism addresses the question, «How is this made?» It covers the entire workflow, from start to final render, including effects, model creation, and other stages.Specific parts of the work can be broken down into distinct categories, meaning we do not have to focus on a monolithic approach to project analysis. For example, within the context of one render, we examine how the lighting functions. Meanwhile, for another render, we focus on composition.
Distribution Channel
The Telegram channel is the most convenient option. Its functionality allows for articles and smoothly integrates text with images. However, this tool works best as a supplementary resource. The main distribution channel should be social media platforms featuring video content (TikTok and similar platforms). People are usually reluctant to read large amounts of information, so if we want to achieve the greatest reach—we should invest most heavily in video storytelling at least initially.
Competitors
The main feature of competitors in the CGI field is that it is divided into several types of content: inspiration, education, and process demonstration. Our media exists somewhere in between, but it places a greater focus on educational specifics. We don’t show the process; we analyze how and why something turned out that way.
Direct competitors include any CGI/3D media breakdowns. They also illustrate the components of final pieces according to specific parameters (lighting, modeling, etc.).
We can adopt their before-and-after demonstration format but differentiate ourselves by conducting these breakdowns in a more systematic manner.
The next type of direct competitor is tutorials and educational channels in the 3D field. They teach users how to work with various software to create finished visualizations.
Our distinction here is that learning specific software is not the core objective of our media. We are not tied to any particular software. We focus specifically on visual and conceptual solutions.
Indirect competitors include platforms like ArtStation, where inspirational work is posted. Their advantage is the diversity of content; however, no one breaks down these pieces. The audience sees the final image, not its individual components.
One of our key advantages is that the medium itself is not tied to a specific artist, studio, or software, and so on. This allows us to maintain a constant flow of content.
From our competitors, we can learn: real-world case studies, structure, possible narrative dynamics, and which specific components to analyze and in what sequence. We improve ourselves by avoiding ties to specific software, transforming technical breakdowns into a more vibrant storytelling experience.
Target Audience
Example 1: A beginner 3D artist or a student who wants to understand the stages involved in CGI work through specific examples. The problem is that tutorials usually teach specific buttons. Reference websites do not analyze the workflow. The student needs to understand the work pipeline and wants to learn to see it as a system. Example 2: A 3D artist who is already working in the industry but keeps up with new approaches and solutions. They observe others' portfolios but rarely find detailed context for the results achieved. They want to discover and borrow new techniques.
Overall JTBD
«When I see impressive CGI, I need to understand how it works. It is important for me to learn how to see the system of elements and understand the process of its creation.»
Unique Selling Proposition
Media differs from existing CGI content in that the object of media becomes the process of making visual decisions—not the software, not a specific artist, and not the final images.
Most competitors either showcase finished work in a portfolio or demonstrate how to replicate a specific effect in software. Instead of a technical tutorial, our media explores the logic behind applying any given solution—why an object appears volumetric, where the sense of a particular material originates, and so on.Our first unique selling proposition (USP) is turning the behind-the-scenes process into standalone content.
Our second USP is that beyond the technical steps of rendering, we analyze how the rendering functions within its context.Therefore, the same episode can be interesting to both a novice 3D artist and a professional designer.
