The Art Market Has Lost Its Soul and Credibility
For Artists: Figurative art and academicism are marginalized. There is no institutional support.
For Collectors: Fatigue with «statement art.» 69% complain about market opacity and the lack of quality curation (Artsy, 2025).
Closed Curation Institute (Tastemaker)
Two-stage validation: Salon (narrative creation) $\rightarrow$ Auction (for select few).
Legitimization: Collaboration with art critics to affirm intrinsic value, rather than market hype.
Hybrid Ecosystem (Online + Offline)
Physical Salon: Slow networking and building a «legend.»
Closed Platform: Invitation-only auctions (members-only).
Monetization: Membership fees + dual commission (Salon + Auction).
Value Proposition: The project is driven by a practicing artist who solves problems from within. Taste is the primary asset.
Launch: A narrow niche (figurative portraiture, sculpture).
Growth: Expansion into adjacent segments without sacrificing prestige.
