WINDOW GARDEN
Media Concept
WINDOW GARDEN — a practical media guide for growing edible herbs and compact vegetables on windowsills and balconies.We help city dwellers choose their first crop, prepare their space, and understand plant care.Our primary audience is beginners who have limited space, time, and experience.The project’s unique feature is providing recommendations tailored to real apartment conditions: lighting, windowsill size, budget, and the feasibility of regular plant maintenance.
Sections and Formats
«Planting for the Evening» — instructions for your first home garden.
«Window Test» — solutions tailored for apartment living.
«What Went Wrong?» — a breakdown of common difficulties and care questions.
«Harvest Diary» — observations from planting to final yield.
«Honest Comparison» — choosing containers and tools.
«Garden with a Child» — ideas for shared activities.
VK: posts, cards, and checklists.
Telegram: short notes, diaries, and polls.
Short videos: visual explanations of specific actions.
Semester Thematic Plan
Thematic Plan: March–May
First half of the season: we begin and master care.
MARCH. THE FIRST HOME GARDEN Project introduction; windowsill assessment; selection of the first crop; shopping list. Formats: introduction post, cards, checklist, short video.
APRIL. OBSERVATION AND CARE Planting journal; first changes; care questions; troubleshooting. Formats: photo diary, cards, analysis post, and survey.
MAY. BALCONY GARDEN Balcony condition assessment; plant placement; container selection; space organization. Formats: checklist, comparison, photo gallery, and video.
Planned rhythm: two main posts per week, short notes and surveys in between, one short video per month.
Thematic Plan: June–August
Second Half of the Season: Gaining Experience and Reviewing Progress.
JUNE. FIRST RESULTS Growth journals; harvesting selected crops; replanting; reader questions. Formats: photo journal, guide, post, and discussion.
JULY. CARE IN DAILY LIFE Observations during heatwaves; preparation for departure; transferring care; analyzing summer challenges. Formats: checklists, notes, post-analysis, and video.
AUGUST. SUMMARIES AND NEXT STEPS Expectations versus outcomes; successful solutions; seasonal mistakes; plans for autumn. Formats: final journal, synthesis of takeaways, and survey.
The overarching material for the half-year—a journal documenting a single planting cycle, complete with photographs, care records, and final results.
10 content samples
01. Post-Introduction
Format: VK post
What if we start with just one pot?
You want to grow greens at home, but you don’t know what to buy or where to put everything?
Start simple: find a spot for a single planting and decide how much time you’re willing to dedicate to it.
WINDOW GARDEN will help you figure out the rest. Here, we will select plants based on apartment conditions, prepare for planting, monitor growth, and discuss any difficulties that arise.
Our journey: one small project, clear actions, and notes on what you achieve.
What would you like to grow at home? And what is currently stopping you from starting? Write in the comments—your questions will become the topics of our next posts.
02. Window Test
Format: Four cards for VK
CARD 1. IS YOUR WINDOWSILL SUITABLE FOR A GARDEN?
Before choosing seeds, study the location where the plants will sit.
CARD 2. OBSERVE THE LIGHT
When does direct sunlight hit the window? What is blocking it? Observe the window in the morning, afternoon, and evening, and record your findings.
CARD 3. CHECK THE SPACE
Measure the available space. Ensure you can open the window, get close to the plants, and place containers stably.
CARD 4. CREATE A WINDOW PROFILE
Light: …
Available space: …
Radiator or draft nearby: …
Time for care: …
Save this record—it will be useful when choosing your first crop.
03. Pre-Purchase Checklist
Format: VK Checklist Section: «Planting for the Evening»
PLAN FIRST — THEN SHOP Before heading out to buy seeds, answer these seven questions:
□ What do I want to grow? □ Does this crop suit my conditions? □ What kind of container does it need? □ What type of soil or growing method is appropriate? □ Where will excess water drain to? □ What supplies do I already have at home? □ Where can I find a reliable care guide?
Your answers will form your shopping list.
For your first attempt, choose one small project. Save the seed packaging and track your expenses—it will be interesting to compare your expectations with the results later.
04. Short Video Script
What to do before buying seeds
«Planting in an Evening» segment. Vertical video, approximately 40 seconds.
SHOT 1. 0–5 SECONDS Image: An empty windowsill. Voiceover: «Want a garden on your window sill? Start with the window itself.»
SHOT 2. 5–13 SECONDS Image: A person observes the light and takes a note. Voiceover: «See when the sun hits this spot and what blocks the light.»
SHOT 3. 13–21 SECONDS Image: Measuring the windowsill. Voiceover: «Measure the available space. Check if it will be convenient to care for the plants.»
SHOT 4. 21–30 SECONDS Image: Notes appear in a notebook. Voiceover: «Add the location’s features and the amount of time you can dedicate to care.»
SHOT 5. 30–40 SECONDS Image: The window passport is completed. Voiceover: «Now it will be easier to choose your first crop. Save your window passport.»
05. What Went Wrong?
Format: VK Post
YOUR SPROUTS LOOK WEAK. WHERE DO YOU START DIAGNOSING?
The first step is to gather information about the planting.
Please record: — the culture and variety; — the planting date; — the lighting conditions; — how and when you water; — any changes you have noticed and when they occurred.
Take an overall picture of the planting and a close-up shot.
Next, check the requirements specific to your culture—similar visual signs can have different causes.
If you change your care routine, note the date and your actions. These records will help track the results and allow you to ask the specialist a more precise question.
What difficulty are you facing? Tell us in the comments using this template.
06. Harvest Journal
Format: Telegram post template
PLANTED? LET’S REMEMBER WHERE IT ALL BEGAN
Take your first photo and add a short caption:
MY HOME GARDEN
Cultivar and variety: … Planting date: … Container and soil: … Location: … What was done today: … What I want to learn: …
In subsequent posts, track changes, care activities, and any questions that arise.
Try to photograph the planting from a consistent angle. This will make it easier to compare growth stages.
You can start your journal today. The first entry is your starting point.
07. Fair Comparison
Format: Comparison Post
POT, TRAY, OR CONTAINER: WHAT TO CHECK BEFORE CHOOSING
First, learn the requirements of your chosen plant. Then, compare suitable containers based on five criteria.
Size — is the depth and volume appropriate for the plant? Drainage — are there holes and a suitable saucer? Placement — does the container fit, and does it stand stably? Care — is it convenient to water and inspect the planting? Reusability — can the container be cleaned and used again?
Appearance is also important: your garden will become part of your room. Choose the option that suits the plant and is convenient for you.
08. Garden with a Child
Format: VK Post
WHO WILL NOTICE THE FIRST CHANGE?
Invite your child to observe a home garden.
Together, come up with a name for the planting, make a label, and keep a journal. The plant can be photographed, drawn, or described in a few words.
For each entry, just three questions are enough:
What has changed? What did we do today? What do you think will happen next?
Then, return to your predictions and compare them with your observations.
The adult selects the appropriate crop and is responsible for the conditions and care. The child’s participation is tailored to their age; tools and care supplies remain under the adult’s supervision.
09. Telegram Survey
WHAT IS HOLDING BACK YOUR HOME GARDEN?
We are preparing the following materials and would like to start with your questions. Please select your situation:
○ I want to start, but I don’t know what to plant.
○ I’m unsure if my window is suitable.
○ I have already planted and have questions about care.
○ I don’t have enough time for regular maintenance.
○ I am currently observing and gathering ideas.
If none of these options fit, please describe your situation in the comments: what you want to grow and what conditions you have at home.
Based on your answers, we will choose the topic for the next detailed breakdown.
10. Pre-Departure Checklist
