Finding a designer for a branding team usually feels like a compromise.
Some designers bring wild visual metaphors — but lose control when a system scales to 500 screens. Others build immaculate grids — yet struggle to find a fresh idea beyond the template.
What if one person could hold both the horizon and the grid?
Hi, I’m Timofei Masenkin — a Brand Identity Designer who turns bold metaphors into rock-solid systems.
I love traveling and observing the world from unexpected angles — that’s where I hunt for visual metaphors and cultural nuances. But look at the guides framing my logo on the cover: they represent how I work. I know how to take a raw, emotional concept and lock it into a clean, linear, scalable architecture.
Brand Identity & Packaging
RICHREP
Can one designer build and maintain a massive ecosystem — and still switch styles at lightning speed?
RICHREP — EdTech & Business Ecosystem for TutorsThe Context & Role RICHREP helps private tutors transform their practice into a scalable business — covering marketing, sales, and product formats. The brand’s voice is young, ambitious, and breakthrough. As Lead Designer for over two years, I built and scaled the entire visual universe from the ground up.The Master System To keep dozens of live streams, editorial articles, and 500+ slides of educational materials cohesive, I engineered a clear, bulletproof design system. As the product grew, I translated this architecture into a full-scale website and a mobile app.
One system for the platform. Dozens of unique faces for its clients.
The Sub-Identity Engine Part of my role was crafting custom mini-identities for tutors inside the program. I turned the process into a streamlined system while giving every tutor a 100% bespoke visual language tailored to their niche. It proved that strict structure and rapid stylistic adaptability can work hand in hand.
BLOOMS
How do you turn an occasional luxury into an effortless daily habit?
BLOOMS — Everyday Flower Subscription & Instant DeliveryThe Challenge & Essence BLOOMS makes fresh flowers a natural part of everyday life for homes, cafes, and offices through instant one-off deliveries and predictable subscriptions. The brand needed to balance two characters: the Caring partner (warmth, reliability) and the Realist (simplicity, speed, clarity).The Metaphor & System Built around the metaphor of an infinite blooming cycle, the identity speaks with calm confidence. I developed the complete brand ecosystem: logo, mobile app interface, tactile packaging, print collateral, and outdoor/digital ad campaigns.
MRMSH
What happens when a product is too tiny to see on the shelf — and too sharp to store at home?
