W1. Creative Studio Visual Language: developing a graphic system and realizing it across digital and physical mediums.

Context

W1 is an independent production and creative studio in Moscow. It specializes in spatial design, art objects, installations, and event design.

Target Audience

Companies, artists, and private clients

The Studio Challenge

The difficulty in finding a full-cycle studio capable of realizing an artistic or architectural concept.

Solution

Establishing communication channels and creating the language of the project.

Nearby Projects

Designer collectives with similar structures and projects related in form.

Product

The project’s graphic language and its users

Physical
— Merchandise
— Installation materials (tape, gloves, carabiners)
Digital
— Portfolio Website
— Telegram Channel

Research

The primary focus of this research is the process itself. Our discussion with the students from W1 revealed that documenting the process is a personal interest for them.

We are interested in how every object in the montage is created: what components it is made of, how they connect, and how the traces of production can become part of the final form.

What have you accomplished so far?

— Identified elements of a graphic language and began building its system
— Created the first carriers (stamps, carabiners)

At the core of graphics is the concept of reassembly. We view visual language as a canvas that is formed from individual elements, gaining coherence through the interaction of these parts.

The concept of reassembly led us to pseudographics and Unicode symbols from which images are built. We utilize these elements in our design.

We began developing physical media: prototypes for carabiners and seals have been created.

What’s next?

— Developing the website
— Creating prototypes of physical media