A HEIGHT OF 1570 — this is an internal state of a person who consciously chooses a more complex path.
Through clothing, accessories, and visual language, the brand tells a story about people for whom progress is more important than comfort, and overcoming challenges becomes part of their character.
BRAND SYMBOLS
Brand Photography Style centers on the human condition at the edge of familiar experience. This is not a story about victory. It is a story of the journey that transforms a person.
Color Palette emerges from an environment where the individual confronts themselves.
Black ice, cold air, fog, snow, and signaling flashes of color shape the space between comfort and extremity.
Every shade functions as a state coordinate
The brand’s typography is inspired by the language of industrial navigation and technical marking. Massive accent shapes convey a sense of strength and stability, while the neutral grotesque ensures clarity and order. The contrast between the two forms a system where every inscription is perceived as a sign, a command, or a coordinate for forward momentum.
ADVERTISING CAMPAIGN
A person encounters a brand long before their first purchase.
COMMUNICATION HEIGHT 1570 appears in the urban environment as a reminder of the choice between comfort and challenge. Every carrier becomes part of a shared narrative about the human condition.
HUMAN LIMITS — a core communication motif of the brand.
Short messages and expressive typography transform urban space into a territory for dialogue about strength, choice, and personal stature.
Product and advertising card design for marketplaces
Promotional banner on the Poison Drop website
Infographic — Advertising poster in an urban environment
BRAND SOCIAL MEDIA PRESENCE
Communication in the Digital Environment becomes an extension of urban communication. Minimal visual noise, maximum attention to the image, the person, and the message.
Brand Social Media Profile Setup
Branding for social media posts on the brand account
An advertising photo booth in an urban environment—creating viral content for social media
Brand content is built around people, not products. Stories of overcoming challenges, the atmosphere of the environment, and object details form a community that shares common values.
HOLDERS