«What are you running toward?» — an original animated film about a person who keeps putting life off until later.
Through the conflict between a person and personified Time, the film explores the fear of a life unlived and the illusion of infinite «later.»CHARACTERS
Step 3. What
Ясно опишите продукт, решение или формат предложения
Explain it in simple language, without overloading details or jargon.
Provide a complete picture: what exactly is being offered and what it consists of.
After this block, the viewer should be able to briefly summarize the essence of the solution.
Step 4. How
Покажите, как решение работает и внедряется на практике
Break down the solution into clear steps and application phases.
Show the journey from start to result in a logical sequence.
The clearer the process, the lower the barrier to decision-making.
Step 5. What’s Next
Переведите интерес в конкретное действие и понятный формат продолжения
Specify precisely how the audience can continue working after the presentation.
Eliminate ambiguity—demonstrate the steps, the format, and the point of entry.
The user must understand what to do next and how accessible that is to them.
Step 6. Finale
Закрепите ключевую пользу и оставить опорную мысль
Capture the core value proposition in a short, memorable statement.
Connect the conclusion to the original motivation presented in the «Why» section.
The final screen must retain the message and gently guide the user toward continuing the conversation.
