Air Crunchy Dolls — A brand of ready-made breakfast items based on well-known, recognizable characters—Buratino and his friends. Each flavor is inspired by the images of familiar characters, making every character’s box unique, while the fun games on the back of the packaging help develop fine motor skills, creativity, and imagination in very young children.
In the old project, to appeal to a young audience, the decision was made to use universally recognized fairy tale characters and pair them with colorful, ready-to-eat breakfasts. For the rebranding, I attempted a completely different strategy, abandoning the characters and replacing them with abstract shapes and forms of the cereal itself.
Description
«Air Puffs» are ready-to-eat, airy breakfasts that transform an ordinary morning into a small miracle. Each flake is a delicate, porous «cloud» that comes alive when met with milk—it puffs up, becomes soft, and literally melts in your mouth, releasing its aromatic filling.
The filling is the brand’s main secret: its color and flavor always match the color and shape of the flake itself. Pink hearts are strawberry-filled, yellow stars are honey-lemon flavored, chocolate balls are cocoa cream-filled, and green leaves are apple and cinnamon-flavored. A child recognizes the taste «by color»; an adult recognizes it by mood.
Brand Philosophy
Lightness as a value. We believe mornings shouldn’t feel heavy. «Vozdushki» is effortless breakfast: it nourishes without weighing you down, and delights without overwhelming you.
Honesty of color and flavor. What you see is what you taste. The color of the flakes is a promise of the filling’s flavor, and we never break that promise. This is our childlike honesty coupled with adult responsibility.
Two ages—one tenderness. We don’t divide people into «small» and «large»; we give everyone their own form of tenderness: to kids, play and recognition; to adults, ritual and nostalgia.
Melting to remain. The flakes disappear in your mouth, but the taste and the mood stay with you all day. We create not food, but the aftertaste of the morning.
Air inside. Our product is about inner lightness: a breath before school, a pause before work, a moment «just for you» with a plate and milk.
Mission: To restore a sense of wonder to breakfast—accessible every morning, in every family, at every age.
Identity
The logo was generated in Ideogram due to the availability of a suitable style, and the color palette was defined in Adobe Color.
A logo in pleasant tones for a brand of airy breakfast cereals with a filling that melts in your mouth. The shades and shapes evoke the different flavors of these cereals.
Product Image
The cereal packaging is a box of ready-to-eat breakfasts featuring the given logo and the text: «Vozdushki.» The packaging depicts clouds in a bowl of milk alongside colorful, appealing cereals in various flavors corresponding to their colors. The box bears the slogan: «Make your morning easier.»
Space
A factory producing puffed cereal featuring this logo. The colors are soft, serving as a constant reminder to employees of their location and the products they handle. The entire space is colorful, bright, and gentle, filled with numerous boxes of puffed cereal packaging. People are working happily. The company logo or the inscription «Vozdushki» can be seen everywhere.
Counter. A café serving ready-made breakfasts and coffee. All the colors are delicate, reminding staff of where and what they are working on. Everything is colorful, bright, and soft, featuring lots of packaging—boxes of airy breakfasts. Both customers and staff appear happy and engaged in their routines. The company logo or the inscription «Воздушки» is visible everywhere.
Merchandise
Create a realistic layout featuring business cards from the «Vozdushki» brand, arranged on a table alongside plates of airy cereal with milk. The cards should be slightly scattered or naturally arranged so that the beautiful logo is clearly and distinctly visible, and incorporate subtle shadows for enhanced realism. Use the provided logo to meticulously apply it to the cards. Ensure the lighting is soft and natural, completely avoiding glare.
Kitchen. The logo image is clearly and distinctly visible on all the round stickers. All the stickers are stuck on the refrigerator, and the magnetic, colorful children’s letters on the refrigerator door can be used to spell the word «Air Balloons».
This logo is on the mug; the mug is on the table. Air flakes are floating in the mug.