«Voploti» is a clothing brand from Chelyabinsk, operating since 2019. The brand was founded by three friends—Sergey, Leonid, and Vadim—who initially were interested in graffiti before gradually shifting their focus from street art to clothing with an industrial aesthetic.
«Voploti» defines itself as a brand with an industrial style, inspired by work uniforms, masculinity, functionality, and the rugged Ural environment. The core of its pieces lies in dense materials, precise tailoring, and respect for labor.
«We were born and raised in Chelyabinsk—an industrial city. That’s why our fathers and grandfathers are somehow connected to factories and heavy, masculine trades… The main idea is the desire to change the perception of workwear in the Russian Federation.»
From an interview for the TG Shop platform
Photo: from the VKontakte group «Voploti»
Timeline
2019 Foundation of the «Voploti» brand in Chelyabinsk.
2021 The «Voploti» brand Telegram channel was created.
May 2023 Collaboration with the «Posta» barbershop—caps featuring a joint logo of «Voploti» and «Posta, ” created specifically for the collaboration.
September 2023 The brand gains its „conceptual foundation“ and transitions from releasing single models to regular drops.
October 2023 Launch of the brand’s online store within the Telegram channel on the TG Shop platform.
November 2023 Start of sales in Moscow at the „Selektsiya“ store in the Flakon Design Factory.
December 2023 Sales launch at the „Soyuz“ store in Chelyabinsk.
Photo: from the VKontakte group «Voploti»
October 2024 «Voploti» participates in the Moscow Fashion Week marketplace at Manege.
2024 The brand is sold in Chelyabinsk, Moscow, and Yekaterinburg.
2025 The brand expands its operations and begins accepting commercial orders for branded apparel and merchandise for other companies.
August 2025 «Voploti» participates in the Moscow Fashion Week marketplace.
March 2026 The brand launches its website with its own online store, voploti.shop.
«Embody» Collaboration with Artist Bato
Featured Collections and Media Mentions
Click on the cards to read more about the main collections and brand mentions in the media.