«Vne» is a media project at the intersection of hockey and pop culture. It portrays athletes as multifaceted individuals, not just as players. Through interviews, lifestyle content, visual materials, and cultural collaborations, the project helps a new audience connect with hockey through human stories. Our goal is to increase youth interest in hockey and establish athletes as integral parts of the contemporary cultural narrative.
CORE FORMATS:
— social media posts; interviews; — photo and video reports; — special projects; — podcasts; — offline events.
Project assets
key asset
legislation
oversight bodies and defense
Intellectual Property Agreement
Personal data
Project promotion
Summary: Legal stability of the project
«VNE» — a digital media platform focused on hockey and contemporary culture. The project’s core assets include its brand, visual identity, social media accounts, editorial content, and archive of media materials. The project’s operations are governed by the Civil Code of the Russian Federation (Part IV), Federal Law 152-FZ, 149-FZ, 38-FZ, and 54-FZ. The Russian Federation Law «On Mass Media» applies only if the project is registered as a network publication. The project’s legal model ensures intellectual property protection, compliance with personal data requirements, and legality of advertising activities.